Brand Tone

Inspirational, Innovative, and Direct

Brand Values

• •Personalization & Self-Expression
• •Innovation
• •Customer-Centricity
• •Value

Best Practices

• •Lead with the "Why," Not Just the "What": Start marketing messages with the emotional benefit ("Showcase your memories," "Relive your happiest moments") before explaining the technology.
• •Leverage Social Proof and Exclusivity: Feature positive customer reviews and testimonials prominently. Use phrases like "Join thousands of happy customers" and highlight the "Ambassador" program to create a sense of community.
• •Be Transparent and Proactive: Clearly state the product's limitations (e.g., no MagSafe support, iPhone only) in FAQs and product descriptions. This builds trust and reduces negative reviews from customers with mismatched expectations.
• •Emphasize "Endless Possibilities": Use language that underscores the theme of infinite customization. Words like "endless," "unlimited," "daily," and "change in seconds" reinforce the core value proposition.
• •Maintain a Consistent Visual and Verbal Language: Ensure that the innovative, clean, and personal tone of the website copy is reflected in the visual style of social media posts, ads, and even the user manual. The aesthetic should feel both modern and sentimental.

Social Perception

The public perception of AIRIA is positive, highlighting its novelty, functionality, and quality. Customers are impressed by the product and consider the brand trustworthy due to good customer service. Brand awareness is growing, especially in the Netherlands.

Copy Examples

• •Your phone holds your photos. Your case should hold your heart. The AIRIA SHOWCASE lets you wear your favorite memories every single day.
• •No battery. No Bluetooth. Just magic. Instantly project any photo to your phone case with our advanced NFC e-ink screen. This isn't just a case; it's the future of personalization.
• •Style that changes with you. For a limited time, get a free screen protector and 40% off the SHOWCASE 2.0. Redefine your iPhone today.
• •What moment will you showcase today? A laugh, a landscape, a loved one? Share your design with #AIRIAcase and inspire others to tell their story.
• •Tired of boring phone cases? The AIRIA SHOWCASE gives you infinite styles in one. Change your case's look in 20 seconds. It's that simple.