Brand Tone

Calming, natural, and aspirational; gentle and sophisticated, focusing on sensory experience and emotional/physical benefits; consistently positive, emphasizing relaxation, balance, and well-being.

Brand Values

• •Natural Wellness
• •Holistic Health
• •Quality and Efficacy
• •Conscious Living
• •Accessibility

Best Practices

• •Lead with the Benefit, Support with the Feature: Always start your copy by addressing a feeling or a need (e.g., "Find your calm," "Breathe easier"). Then, introduce the product (the feature) as the natural solution. This reinforces the brand’s role as a problem-solver.
• •Use a Sensory and Evocative Vocabulary: Incorporate words that appeal to the senses and evoke feelings of tranquility and nature. Terms like serene, gentle, refreshing, pure, balance, harmony, ritual, and sanctuary should be staples in your brand lexicon.
• •Maintain a Clean and Uncluttered Voice: Just like the visual aesthetic, the copy should be simple, direct, and elegant. Avoid overly technical jargon or loud, aggressive sales language. Short sentences and clear headings make the content feel more approachable and calming.
• •Educate Gently: Position the brand as a knowledgeable guide. Create content that explains the benefits of aromatherapy and specific essential oils in a simple, accessible way. This builds trust and empowers the customer, aligning with the brand's mission of fostering a conscious lifestyle.
• •Incorporate User Stories Authentically: When using testimonials or user-generated content, frame them as personal wellness journeys. This aligns with the social perception of the brand as a lifestyle enhancer and builds a community around shared values of self-care and natural health.

Social Perception

Largely positive; trustworthy source for natural wellness products; seen as integral to a desirable, wellness-oriented lifestyle; perceived as both a self-care indulgence and a practical solution; enhanced credibility due to family business history; high customer satisfaction.

Copy Examples

• •Find your focus. In the midst of chaos, clarity is a luxury. Our EukaLive® spray, with 100% natural essential oils, is designed to clear your mind and sharpen your senses. Just one spray to transform your space into a sanctuary of concentration. #Airesen #EukaLive #NaturalFocus #Aromatherapy
• •Sleepless nights are a thing of the past. Let the gentle scent of lavender and the power of natural aromatherapy guide you into a deep, restorative sleep. With Airesen's RelaxZen®, you're not just sleeping better—you're waking up to a better you. Discover the secret to a perfect night's rest. Shop now.
• •From our family to yours: The story behind our well-being. For over 20 years, our family has been dedicated to a simple mission: to bring the conscious, natural well-being of aromatherapy into homes like yours. Airesen was born from a desire to create a small, daily ritual that could make a big difference. Whether it's the calming spray that helps you unwind or the refreshing soap that awakens your senses, each product is a piece of our commitment to you. Thank you for being part of our story. #Airesen #WellnessJourney
• •3 PM slump? Hack your afternoon. Reset your energy in 5 seconds. Our natural aromatherapy sprays are the perfect work-from-home companion to combat stress and find your flow. #AiresenMX #WellnessHack #WorkFromHome #SelfCare
• •Your Wellness Ritual, Delivered. Create your personal sanctuary with our curated aromatherapy kits. Save 15% when you purchase the Relaxing Kit today and start your journey to a more balanced life.