Brand Tone

Friendly, Trendy, Aspirational, Casual, Positive, Conversational

Brand Values

• •Affordability
• •Style & Trend-Consciousness
• •Customer Engagement
• •Accessibility

Best Practices

• •Speak Your Audience's Language: Use current slang, emojis ( , , ), and a conversational tone that resonates with the "IT girl" demographic. Keep it light, friendly, and relatable.
• •Highlight Aspiration and Affordability: Frame your products not just as clothes, but as tools for achieving a desired lifestyle ("be 'that girl'"). Always pair this aspirational message with the value of affordability.
• •Create a Sense of Urgency and Exclusivity: Use phrases like "just dropped," "limited pieces," or "exclusive app deals" to encourage immediate action and make customers feel like insiders.
• •Drive App Downloads: Consistently integrate calls-to-action to download the mobile app in social media posts, email newsletters, and on the website, mentioning exclusive benefits like special discounts or early access to new collections.
• •Encourage and Showcase User-Generated Content (UGC): Actively ask customers to tag the brand and share their looks. Reposting this content in stories and on the feed builds authenticity and strengthens the community, showing real people enjoying the products.

Social Perception

Airebil Apparel is perceived as a trendy, reliable, and affordable online boutique for young women, cultivating an "IT girl" image. It's seen as digitally savvy due to its successful mobile app, which strengthens customer loyalty and sales. The brand is viewed as a fast-growing, pandemic-born business that understands its millennial and Gen Z target audience.

Copy Examples

• •Weekend mode: ON. Our new collection just dropped, and it's everything you need to own the moment. Tap the link in bio to find your 'fit. #airebilapparel #thatgirl #newarrivals
• •Tired of 'I have nothing to wear'? We feel you. Airebil Apparel brings the latest trends straight to your closet, without breaking the bank. Shop now and get 15% off your first app order!
• •The 'City Lights' Mini Dress: Your new go-to for any occasion. Designed to turn heads, this dress features a flattering silhouette and just the right amount of sparkle. From dinner dates to dancing with your girls, this is the dress you'll be making memories in. Effortlessly stylish, just like you.
• •Hey, It Girl! Your Weekly Trend Report Is Here
• •GRWM for a girls' night out ft. our best-selling satin top! Who else loves this look? #getreadywithme #ootd #fashioninspo #airebilapparel