Brand Tone

Trendy, Inclusive, Confident, Conscious

Brand Values

• •Style & Trend Relevance
• •Inclusivity
• •Sustainability & Eco-Friendliness
• •Joy & Confidence
• •Functionality & Quality (at good value)
• •Accessibility

Best Practices

• •Embrace Inclusivity: Use language that appeals to a broad audience, avoiding exclusionary terms. Continuously reinforce the "for every face, everywhere" message.
• •Highlight Trends with a Timeless Appeal: While showcasing current trends (like Y2K), also emphasize the versatility and timeless aspect of certain classic designs within the collection.
• •Weave in Sustainability Naturally: Mention the use of recycled materials and eco-friendly practices regularly but avoid making it the *only* focus. It should be an integral part of the brand's value, not a separate campaign.
• •Maintain a Confident and Playful Voice: Keep the language upbeat, encouraging, and focused on the joy and confidence that fashion can bring. Use emojis and engaging questions in social media to foster interaction.
• •Stay Visually Consistent with Tone: Ensure that the imagery and visual branding used alongside the copy align with the trendy, inclusive, and joyful tone. The visual and textual messages should reinforce each other.

Social Perception

Stylish and Affordable, Good Quality for the Price, On-Trend, Eco-Conscious Appeal, Positive Customer Experiences

Copy Examples

• •Headline: Your Vibe. Your AIRE. Body: From Y2K throwbacks to timeless classics, find the shades that speak your style. Made for every face, every mood, and a happier planet. #AIRELovesAll #SustainableShades
• •Headline: Look Good, Feel Good, Do Good. Body: Rock the latest trends with AIRE. Our on-trend sunglasses are made with recycled materials because looking amazing shouldn't cost the Earth. Find your perfect pair. #AIREStyle #EcoChic
• •Headline: Confidence Looks Great On You. (And So Do These Shades). Body: AIRE sunglasses are designed for fun, for expression, for YOU. Unisex styles that elevate any look, any day. Go on, shine. #AIREEverywhere #FashionFreedom
• •Headline: Sun's Out, Sustainable Style On. Body: Catch rays responsibly. Our AIRE collection features awesome, on-trend designs crafted from recycled materials. For every face, everywhere. Explore the latest drops! #AIREUp #RecycledFashion
• •Headline: AIRE: Trending Now. Kind Always. Body: Why choose between killer style and conscious choices? With AIRE, you get both. Discover sunglasses designed in Sydney, inspired by inclusivity, joy, and a love for our planet. #AIRESun #InclusiveStyle