Brand Tone

Expert & Informative, Supportive & Empathetic, Customer-centric, Professional & Trustworthy

Brand Values

• •Customer Focus: 'Exceptional Customer Service is the bedrock of our business model.' Their primary focus is helping customers find relief.
• •Integrity and Honesty: Relationships based on honesty and openness; always acting with integrity.
• •Continuous Improvement & Innovation: Believing there's always room for improvement, being progressive, and staying informed about the latest products.
• •Expertise & Quality: Offering only products that pass stringent testing; providing a wealth of quality information.
• •Hard Work & Efficiency: Doing more with less and working efficiently.
• •Positive Influence & Fun: Valuing fun and being positive influences.
• •Helping people live healthier and happier lives is their core purpose.
• •Belief in their products: Testing and using the products they sell.

Best Practices

• •Prioritize Empathy & Understanding: Train all customer-facing staff to approach interactions with genuine empathy for the customer's allergy-related struggles. Language should be supportive and reassuring, reflecting the brand's core purpose of helping people.
• •Educate, Don't Just Sell: Ensure all content (product descriptions, blogs, social media, ads) focuses on providing valuable information and solutions, not just pushing products. Highlight the benefits and how products address specific allergy concerns, reinforcing the 'expert' aspect of the brand.
• •Ensure Consistency Across Channels: The tone used on the website (informative, expert, supportive) must be mirrored in email communications, social media interactions, and especially in direct customer service calls or chats. Address the apparent disconnect highlighted in negative reviews.
• •Transparency and Honesty: Uphold the stated value of integrity. Be clear about product capabilities, return policies, and shipping times. If issues arise (as suggested by some reviews), transparent and proactive communication is key to maintaining trust, even when the news isn't ideal.
• •Empower with Knowledge: Consistently create and share content that educates customers not only about products but also about allergy management strategies, new research, and tips for healthier living. This reinforces the brand as a knowledgeable and trustworthy authority in the allergy relief space.

Social Perception

Historically Positive/Mixed, Recent Negative Trends, Trusted Resource (for some), BBB Rating vs. Accreditation

Copy Examples

• •Headline: Breathe Freely Again. Your Journey to an Allergy-Free Home Starts Here. Body: Tired of itchy eyes and endless sneezing? At AchooAllergy.com, we've spent over 20 years curating the best solutions for allergy and asthma sufferers. From HEPA air purifiers to hypoallergenic bedding, discover expertly-tested products designed for real relief. Explore our Learning Center or chat with our specialists today.
• •Headline: Don't Just Mask Symptoms. Create a Healthier Environment. Body: Allergies are more than just a nuisance; they impact your daily life. We believe in empowering you with the knowledge and tools to take control. Our rigorously tested air purifiers, vacuums, and cleaning solutions help you target allergens at the source. Because a healthier home means a happier you.
• •Headline: Expert Advice, Effective Relief. That’s the AchooAllergy Promise. Body: Founded by an allergy sufferer, for allergy sufferers. We understand the struggle, which is why we're committed to providing not only top-quality products but also the guidance you need. Our team is dedicated to helping you choose the right solutions for your specific needs, ensuring you get the relief you deserve.
• •Headline: Sleep Soundly. Live Fully. Conquer Your Allergies. Body: Imagine waking up refreshed, without the usual allergy fog. Our Allergy Armor® bedding and carefully selected air purification systems are designed to create a sanctuary in your bedroom. Take the first step towards better sleep and more vibrant days.
• •Headline: Clean Air, Clear Answers. Your Trusted Partner in Allergy Control. Body: Navigating the world of allergy relief can be overwhelming. For over two decades, AchooAllergy.com has been the go-to resource for reliable products and straightforward advice. We test what we sell because we believe in offering solutions that genuinely make a difference. Let us help you breathe easier.