Brand Tone

Friendly and Approachable, Professional and Knowledgeable, Empowering and Confidence-Boosting, Trendy and Modern, Caring and Community-Oriented

Brand Values

• •Quality: Commitment to providing high-quality tanning solutions and products that are vegan, naturally derived, and free from harsh chemicals.
• •Client Satisfaction & Comfort: Ensuring clients have a positive, comfortable experience and achieve a natural-looking, flawless tan.
• •Expertise & Professionalism: Demonstrating skill and knowledge in airbrush tanning techniques and product ingredients.
• •Confidence & Empowerment: Helping clients feel their best and boost their self-esteem.
• •Authenticity & Connection: Building genuine relationships with clients and the community.
• •Health & Safety: Offering a safer alternative to traditional tanning methods and promoting skin health.

Best Practices

• •Be Genuinely Friendly and Relatable: Use conversational language. Address your audience directly (e.g., "you," "your"). Share personal anecdotes or behind-the-scenes content occasionally to build connection.
• •Highlight Expertise with Clarity: Explain the benefits of your specific techniques and products (e.g., vegan, natural-looking results) without overly technical jargon. Educate your audience on tan preparation and aftercare.
• •Focus on Empowerment and Positive Outcomes: Frame your services as a way for clients to feel more confident, beautiful, and ready for any occasion. Use uplifting and positive language.
• •Stay Visually and Tonally Current: Keep an eye on social media trends relevant to your audience, but always adapt them to fit your brand's core values. Ensure your visuals and language feel fresh and modern.
• •Prioritize Client Stories and Testimonials: Let happy clients do the talking. Share their positive experiences (with permission) to build trust and showcase the real-world impact of your services. This reinforces the value you provide and the community you've built.

Social Perception

High-Quality Results, Excellent Customer Service, Trusted Expert, Welcoming Atmosphere, Community Favorite, Engaging Online Presence

Copy Examples

• •Instagram Post (Confident & Empowering): Unlock your inner glow! ✨ Our custom airbrush tans are more than just color – they're a confidence boost, a mood lifter, and your secret weapon to feeling fabulous. Ready to shine? Book your appointment today! #AirbrushTansByHannah #GlowGetter #OklahomaCityTans #FeelGoodLookGood
• •Facebook Ad (Friendly & Informative): Hey OKC! 👋 Dreaming of a perfect, natural-looking tan without the sun's harmful rays? At Airbrush Tans By Hannah, we use vegan, Peta-certified solutions for a flawless finish every time. Learn more about our services and book your glow-up: [Link to Website] #OKCSprayTan #VeganBeauty #HealthyGlow #TansByHannah
• •TikTok Video Caption (Trendy & Approachable): POV: You just got your @airbrushtansbyhannah glow and you're feeling unstoppable. 😉 Who needs a filter when your tan is this good? Link in bio to book yours! #SprayTanGoals #OKCBeauty #TikTokTan #GlowUpChallenge #AirbrushTansByHannah
• •Website Homepage Headline (Professional & Benefit-Oriented): Experience the Art of Airbrush Tanning. Achieve a Flawless, Natural Glow with Airbrush Tans By Hannah – Oklahoma City's Premier Tanning Studio. Book Your Custom Tan Today.
• •Email Newsletter Snippet (Caring & Community-Focused): From our family to yours, thank you for being a part of the Airbrush Tans By Hannah community! ❤️ We love helping you get ready for all of life's special moments, big or small. This month, we're sharing our top tips for making your glow last even longer... [Read More] #ATBHCommunity #ThankYou #TanCare #OKCLove