Brand Tone

Humorous & Playful, Enthusiastic & Passionate, Adventurous & Wild, Authentic & Rider-Driven, Informal & Approachable

Brand Values

• •Fun
• •Freedom
• •Friends/Community
• •Quality & Innovation
• •Authenticity
• •Sustainability

Best Practices

• •Embrace the "Stay Wild!" Ethos: Let this core mantra infuse your language. It’s about freedom, fun, and a touch of irreverence.
• •Inject Humor and Playfulness: Don't be afraid to be witty, use puns, or make lighthearted jokes. Avoid overly serious or corporate-speak. (e.g., referring to pants as "leg blankets").
• •Speak Like a Fellow Rider: Use authentic snowboarding vernacular where appropriate, but keep it accessible. Write as if you're talking to a friend on a chairlift.
• •Focus on the Experience, Not Just Specs: While technical details are important, emphasize the feeling and the fun that the gear enables – the adventure, the community, the freedom.
• •Be Enthusiastic and Passionate: Let your genuine love for snowboarding and the mountain lifestyle shine through in your words. Use exclamation points and energetic language when it fits.

Social Perception

Respected & Authentic, Fun & Unique, High-Quality & Functional, Community-Oriented, Inclusive (to a degree), Innovative

Copy Examples

• •Headline for Ninja Suit: "Warning: May cause extreme comfort and spontaneous powder slashing. The Original Ninja Suit. Stay Wild."
• •Instagram Caption for New Jacket: "This jacket eats blizzards for breakfast and asks for seconds. ❄️ Conquer the gnar, stay toasty, look fly. #Airblaster #StayWild #BeastModeActivated"
• •Product Description Snippet for Bibs: "More than just bibs, these are your all-access pass to deep days and zero snow-down-the-pants incidents. Engineered by board dorks, for maximum fun. #FreedomBib #Airblaster"
• •Email Subject Line: "🤘 Get Weird This Winter - Fresh Airblaster Drops Inside!"
• •Website Banner Text: "Gear built for good times, epic lines, and questionable decisions. Airblaster: Keeping it fun since 2002. Stay Wild."