Brand Tone

Playful and Humorous, Informal and Engaging, Novelty-Driven

Brand Values

• •Fun and Entertainment
• •Novelty and Uniqueness
• •Shared Joy/Social Interaction
• •Lightheartedness

Best Practices

• •Embrace the Pun (Wisely): Bear-related puns and playful language are a natural fit. Don't overdo it, but sprinkle them in for humor.
• •Keep it Light and Positive: The product is about fun. Ensure all copy, including customer service responses, maintains a cheerful and optimistic tone.
• •Use Visual Language: Describe the fun and the visual spectacle of the costume. Help potential customers imagine the reactions they'll get.
• •Incorporate User-Generated Content (UGC) Vibes: Even in your own copy, echo the excitement and authentic fun seen in potential customer photos and videos. Use questions to engage the audience.
• •Focus on the Experience, Not Just the Product: Highlight the laughter, attention, and memorable moments the costume creates, rather than just its physical features.

Social Perception

Positive and Amusing, Attention-Getter, Good for Parties and Events

Copy Examples

• •Headline: Get Ready for Un-BEAR-ably Good Times! 🤗 Snag Your AirBear Hug Costume Today! Body: Warning: May cause spontaneous laughter, endless photo requests, and extreme huggability. Our inflatable AirBear costume is your ticket to being the life of any party. Easy to wear, hilarious to see!
• •Social Media Post: Pretty sure this is how you win Halloween. And maybe life? 🤔 Get your paws on the Original Inflatable Bear Hug Costume and prepare for legendary status! #AirBear #BearHugCostume #FunnyCostume #PartyAnimal #InflatableFun (Accompanied by a funny video of someone in the costume)
• •Product Description Snippet: Ever wanted a bear hug that lasts all night? And makes everyone giggle? Well, you're in the right place! The AirBear costume inflates in seconds to transform you into a walking, talking (and hugging!) spectacle. Perfect for parties, pranks, or just making your Tuesday terrific.
• •Email Subject Line: Caution: Extreme Fun Enclosed! (It's Your AirBear Costume) Email Body Excerpt: Get ready to inflate the fun! Your AirBear costume is on its way to making you the most popular person in any room (or forest). We can't wait to see the shenanigans you get up to! Tag us @[YourSocialHandle]!
• •Ad Copy (Short): Need More Hugs? And Laughs? Get AirBear. The Inflatable Bear Hug Costume Everyone's Talking About. Shop Now & Unleash the Fun!