Brand Tone

Authoritative & Expert, Value-Driven & Direct, Approchable & Trustworthy

Brand Values

• •Health & Well-being
• •Quality & Performance
• •Convenience
• •Authenticity & Trust
• •Affordability

Best Practices

• •Lead with the Health Benefit: Always connect the product to its core purpose: creating a healthier home environment. Use phrases like 'Protect your family,' 'Breathe cleaner air,' and 'Reduce allergens.'
• •Reinforce Authority and Authenticity: Consistently use keywords like 'Official,' 'Genuine,' 'Authentic,' and 'Made in the USA' to build trust and differentiate from third-party sellers.
• •Emphasize Direct-to-Consumer Value: Make it clear that buying from airbear.com is the smartest choice. Highlight 'Best Pricing Online,' 'Buy Direct,' and the savings from the 'Auto Delivery' subscription.
• •Keep it Simple and Action-Oriented: The customer journey is straightforward—find a size, and buy a filter. Use clear, simple language and strong calls-to-action like 'Shop by Size,' 'Subscribe Now,' and 'Get Your Filters.'
• •Leverage the 'Bear' Persona Subtly: Use the friendly 'Bear' identity to make the brand more memorable and approachable. Phrases like 'Buy from the Bear' or small bear emojis in social media can add personality without undermining the expert tone.

Social Perception

Highly positive, viewed as a high-quality product, offering reliable service and good value, and acting as a problem-solver for specific filter needs.

Copy Examples

• •Your family's health starts with the air they breathe. Our genuine TRION Air Bear filters capture dust, pollen, and pet dander, delivering cleaner air to every room. Shop the official source and save!
• •Cross one more thing off your to-do list forever. 🐻 Subscribe to Air Bear Auto-Delivery, save 5% on every order, and never forget to change your filter again. Set it and forget it for cleaner air, year-round.
• •Breathe Easy & Save Big. Get the guaranteed best prices on official TRION Air Bear filters. With fast, free shipping and a perfect fit for your system, clean air has never been more affordable.
• •Engineered for superior performance, this MERV 11 Air Bear filter uses electrostatically-charged media to trap 95% of airborne particles. Its deep-pleated design ensures maximum airflow, protecting your HVAC system while improving your home's air quality.
• •The official home of TRION Air Bear Filters. 🇺🇸 Made in the USA since 1947. Helping families breathe cleaner air with high-quality, affordable filters. #AirBear #CleanAir