Brand Tone

Youthful, Stylish, and Practical. Energetic, modern, accessible, and fashion-forward, balancing self-expression with functionality and value.

Brand Values

• •Sustainability
• •Personalization and Self-Expression
• •Quality and Protection
• •Accessibility and Value
• •Expert Service

Best Practices

• •Lead with Style, Support with Substance: Always start by appealing to the customer's sense of identity and style. Immediately follow up with the practical benefits of durability, quality, and protection.
• •Use Empowering, Active Language: Employ energetic verbs that inspire choice and action (e.g., "Define," "Express," "Protect," "Transform"). This creates a confident and empowering tone.
• •Frame Sustainability as a Stylish Choice: Position sustainable options not as a compromise, but as a smart, modern, and conscientious decision that enhances personal style.
• •Be Conversational and Relatable: Write in a friendly, approachable manner. Use questions and a direct tone to create a connection, as if a knowledgeable friend is offering advice.
• •Unify the Digital and Physical Experience: Ensure the helpful and expert tone promised in-store is reflected in all online communications, creating a seamless and consistent brand experience.

Social Perception

Perceived as a visible and established retailer for mobile accessories in Latvia, considered convenient and trusted due to its strong physical presence in shopping centers. Through TikTok collaborations, it is building a reputation among a younger audience as a source for trendy and aesthetically pleasing phone accessories, aligning with current styles and online trends.

Copy Examples

• •Your Vibe, Your Phone. Don't settle for default. Your phone is with you 24/7—make it match your style. From minimalist chic to bold and bright, find your perfect case at AIOO. #AIOOstyle #PhoneCase #Personalize
• •Smart Style. Smarter Planet. Choose a pre-loved iPhone and give tech a second life, or protect your current device with our durable accessories. Look good while doing good.
• •Fearless Protection. Flawless Style. Built to withstand daily drops, bumps, and scratches without sacrificing aesthetics. This case offers robust, military-grade protection wrapped in a design you'll love to show off.
• •Expertly Picked, Perfectly Placed. Let our tech experts help you find the ultimate screen protector. We’ll even apply it for you, free of charge. No bubbles, no hassle.
• •Is your phone feeling naked? Give your most-used accessory the love it deserves. Our new collection has just dropped, featuring fresh styles, vibrant colors, and the trusted protection you expect from AIOO. Dress your tech.