Brand Tone

Informative, customer-oriented, reassuring, and slightly enthusiastic.

Brand Values

• •Quality & Performance
• •Customer Satisfaction
• •Accessibility & Convenience
• •Adventure & Exploration

Best Practices

• •Use language that is supportive and reassuring (e.g., highlighting warranties, support, positive reviews).
• •Regularly review and update content to align with the established voice and fill any placeholder gaps.
• •Emphasize the benefits of e-bikes in terms of convenience, adventure, and eco-friendliness.
• •Maintain a consistent tone across all platforms, from the website to social media.
• •Incorporate customer testimonials and reviews to build trust and credibility.

Social Perception

Generally positive, emphasizing usability, comfort, performance, and eco-friendliness. Customers are satisfied with product quality, delivery speed, and ease of assembly.

Copy Examples

• •The ENGWE Engine Pro 2.0 delivers robust performance, easy assembly (just ask our happy customers!), and the reliability you need.
• •That's why every e-bike comes with our commitment to lifetime customer care and a solid 1-year warranty.
• •From choosing the right e-bike to lifetime customer support, NLEBIKE is your trusted partner.
• •Free Shipping, 1 Year Warranty, Lifetime Customer Support, and Secure Payment.
• •Very pleased with this purchase and recommend the seller.