Brand Tone

Aspirational & Inspiring, Friendly & Engaging, Trendy & Modern, Quality-Conscious & Trustworthy, Helpful & Customer-Oriented

Brand Values

• •Personalization & Self-Expression
• •Creativity & Innovation
• •Quality & Care
• •Customer Connection & Community
• •Inspiration & Trend Awareness
• •Accessibility & Pleasure

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's tone (e.g., "Inspiring," "Welcoming," "Stylish," "Slightly Playful") and provide "Do" and "Don't" examples for phrasing. Share this with anyone creating content.
• •Focus on "You" and Your Lifestyle: Address the customer directly and connect product benefits to their desire for a beautiful, personalized home that reflects their lifestyle. (e.g., "Help *you* feel at home," "Reflect *your* personality").
• •Use Evocative and Emotional Language: Words like "surprise," "emouvoir" (to move/touch emotionally), "inspire," "passionnés" (enthusiasts), "plaisir" (pleasure) are used in their current copy. Continue to use language that connects with feelings and aspirations.
• •Maintain a Balance of Trendiness and Timelessness: While highlighting current trends, also emphasize the quality and ability of pieces to become "incontournables" (essentials/must-haves), as suggested by their agency's description. This appeals to both fashion-forward and long-term-investment buyers.
• •Encourage Interaction and Weave in Community: Actively solicit user-generated content and feature customer stories/photos. Use inclusive language that fosters a sense of belonging (e.g., "Welcome to the Aimuria universe," "Share with us"). This reinforces the friendly and engaging aspects of the brand.

Social Perception

Emerging Brand, Style-Focused, E-commerce Centric, Potentially Small/Personal Operation, Mixed Customer Service Experience (based on limited "Armurias" reviews), Aesthetically Driven

Copy Examples

• •Homepage Banner: "Your Walls, Your Story. Discover unique decor at Aimuria and express the lifestyle you love. Let's create a home that truly feels like you."
• •Product Description (e.g., for a bohemian mirror): "Embrace free-spirited style. Our new [Product Name] mirror, with its [specific feature], adds a touch of bohemian wanderlust to your sanctuary. Hand-picked for its unique charm, it’s more than decor – it’s an invitation to dream. #AimuriaBoho"
• •Instagram Post: "Spotted! ✨ We're in awe of how @[CustomerUsername] styled our 'Luna' gold mirror! That natural light and those plant pairings are pure magic. Got an Aimuria piece at home? Tag us @aimuria_deco to share your beautiful space and inspire our community! #MyAimuria #WallDecorInspo"
• •Email Subject Line for a New Collection: "NEW ARRIVALS: Fresh Styles to Make Your Walls Pop! ✨ Email Body Snippet: Hello [Customer Name], ready to fall in love with your walls all over again? At Aimuria, we believe your home should be a canvas for your creativity. Our latest collection is bursting with [mention 1-2 styles, e.g., minimalist charm and industrial edge] pieces designed to surprise, delight, and help you craft a space that’s uniquely yours. Explore now and enjoy fast delivery on your next decor discovery!"
• •About Us Snippet: "More than just a decor shop, Aimuria is a celebration of individual style. We're a young French brand passionate about helping you discover those perfect wall pieces – mirrors that open up rooms, frames that hold precious memories, and art that sparks joy. We're here to inspire your creative journey, one beautifully dressed wall at a time."