Brand Tone

Youthful & Trendy, Accessible & Casual, Slightly Eclectic/Varied, Direct & Informative, Visually Driven

Brand Values

• •Simplicity & Sophistication
• •Everyday Relevance
• •Individuality & Joy
• •Quality & Affordability
• •Inclusivity (implied by size range)
• •Comfort & Functionality
• •Timeless (Basic Designs)

Best Practices

• •Develop a Clear Voice Persona: Define who the brand is talking to (e.g., young, fashion-conscious individuals who appreciate a blend of Japanese-inspired trends and everyday comfort) and what the brand sounds like (e.g., enthusiastic, slightly playful, direct, and visually descriptive).
• •Use a Mix of English and Relevant Japanese Phrases/Hashtags: As seen on their Instagram, incorporating short, common Japanese fashion terms or hashtags can reinforce the brand's identity and appeal to enthusiasts of Japanese culture, but ensure core messaging is clear in English for broader accessibility.
• •Prioritize Visual Storytelling with Supporting Copy: Let high-quality, engaging product photos and videos do the heavy lifting. Copy should be concise, highlight key features/benefits (style, comfort, trendiness, versatility), and include a clear call to action.
• •Maintain Consistency Across Platforms: While the exact format may change (e.g., Instagram caption vs. website product description), the core tone (youthful, accessible, trend-aware) and key value propositions (style, affordability, Japanese-inspiration) should remain consistent.
• •Engage with Your Audience: Respond to comments and messages in the established brand voice. Use user-generated content (if available and appropriate) to build community and social proof, reflecting the "everyday life" and "individuality" values.

Social Perception

Emerging/Niche Online Retailer, Focused on Japanese/Asian Street Style Trends, Potentially Fast Fashion, Customer Experience Ambiguity

Copy Examples

• •Instagram Post (New Hoodie Arrival): Hoodie season just got an upgrade! लेवल अप! 🚀 Cop this new drop – super soft, perfect oversized fit, and graphics that speak your vibe. Link in bio before it’s gone! #moremorejapan #streetstyle #newarrivals #hoodielife #tokyostyle
• •Website Banner (General Sale): YOUR NEXT FAVORITE FIT IS ON SALE! 🔥 Up to 50% OFF select styles. From everyday essentials to weekend statements – find your more. Shop now! #fashionセール #トレンド #お洒落さんと繋がりたい
• •Product Description (for a versatile 'aimoha' cardigan): Meet your new go-to: the Aimoha Simple & Elegant Cardigan. ✨ Effortlessly chic, designed for real life. Dress it up or down – its comfort and timeless style make it a wardrobe must-have. Quality you can feel, at a price you'll love. #aimoha #everydaystyle #versatilefashion #着回しコーデ
• •Email Subject Line (for a curated collection): ICYMI: 🔥 Street-Inspired Drops You Need RN | MoreMore Japan
• •Facebook/Instagram Ad (targeting users interested in Japanese fashion): Tokyo street style, delivered to your door. 🌏 MoreMore Japan brings you unique and trendy pieces inspired by the streets of Japan. Stand out, stay comfortable. Shop the latest collection now! #japanesefashion #altstyle #個性派ファッション #moremorestore