Brand Tone

Empowering and Inspirational, Friendly and Community-Oriented, Confident and Bold, Positive and Joyful, Feminine and Supportive

Brand Values

• •Female Empowerment
• •Pursuit of Dreams
• •Active and Healthy Lifestyle
• •Community (#AIMNTRIBE)
• •Quality and Functionality
• •Style and Innovation
• •Authenticity
• •Sustainability
• •Happiness and Positivity

Best Practices

• •Lead with Empowerment and Inspiration: Ensure all copy, from social media to product details, carries an uplifting message that encourages self-belief and the pursuit of an active, fulfilling life.
• •Foster Community with #AIMNTRIBE: Consistently integrate the #AIMNTRIBE hashtag and voice. Speak to the audience as valued members of this supportive community, encouraging interaction and shared experiences.
• •Maintain an Authentic "By Women, For Women" Voice: Let the copy reflect a genuine understanding of women's activewear needs and aspirations. Keep the tone relatable, even when talking about high-performance features.
• •Infuse Positivity and Joy: Use vibrant, energetic language. Connect the apparel with feelings of happiness, confidence, and the joy of movement, aligning with the "happy pants" origin.
• •Be Confident and Aspirational, Yet Grounded: While encouraging big dreams, ensure the copy also speaks to everyday comfort, style, and the practical benefits of the activewear. Balance the aspirational with the attainable.

Social Perception

Largely Positive and Admired, Empowering and Inspirational, Trendy and Stylish, Community-Driven, Variable Quality/Value Perception, Inclusive (with caveats)

Copy Examples

• •Image: A woman smiling confidently mid-stride in AIM'N gear. Caption: "Unleash your power, chase your dreams. Our latest collection is here to support every leap, every stretch, every moment you aim higher. Feel the difference, join the #AIMNTRIBE. What are you conquering today? ✨ #aimnsportswear #dreambig #activewomen"
• •"Beyond the Workout. Beyond Limits. AIM'N: Fueling your journey with activewear designed to empower. Discover confidence in every stitch." [Shop Now]
• •Fast-paced montage of different women joyfully working out in AIM'N apparel. Text Overlay: "Your daily dose of HAPPY. ✨ #aimn #feelyourbest #AIMNTRIBE" Audio: Uplifting, trending sound.
• •"Ready to Aim Higher? Your Exclusive Look Inside Is Here!" Email Body Snippet: "Hey [Name], at AIM'N, we believe every woman has the power to achieve her dreams. Our newest arrivals are crafted to make you feel unstoppable, comfortable, and beautiful on your unique journey. #AIMNTRIBE"
• •"Sculpted by dreams, designed for you. Our Shape Seamless Tights feature an innovative invisible scrunch to celebrate your natural curves and empower your every move. Feel confident, feel powerful, feel incredible. Because you are. #aimn #shapeseamless #empoweryourbody"