Tono de Marca

artistic, personal, and sophisticated

Valores de Marca

• •Artistic Expression
• •Personal Heritage
• •Nature-Inspired Design
• •Craftsmanship and Uniqueness
• •Cultural Storytelling

Mejores Prácticas

• •Lead with the Story: Always connect the product back to the core brand narrative—the founder's memories, Colombian heritage, and the inspiration from nature. This is your strongest differentiator.
• •Use Evocative, Sensory Language: Employ descriptive words that appeal to sight, touch, and emotion. Phrases like "soft and at the same time loaded with mysteries" and "jewels that come to life" are excellent examples from the current site.
• •Emphasize "Art to Wear": Consistently use phrases like "wearable art," "art to wear," and "statement piece" to reinforce the brand's positioning above standard fashion jewelry.
• •Maintain a Sophisticated and Personal Tone: Write as if the artist himself is speaking. The voice should be confident, personal, and passionate, not generic or corporate. Share the inspiration and the creative process.
• •Leverage Social Proof with Elegance: When mentioning features in publications like Vogue, frame it as a shared milestone and an honor, rather than a simple boast. This maintains the brand's sophisticated and humble artistic roots.

Percepción Social

The brand is perceived as a high-end, niche designer of unique, statement jewelry, with an image of exclusivity and quality reinforced by mentions in Vogue Latam. Its online presence projects artistry and sophistication, appealing to specific fashion and art-focused circles, though general online buzz is minimal.

Ejemplos de Copy

• •More than an accessory, it's a memory in bloom. Our Caladium Pink earrings are an echo of a grandmother's garden, crafted to tell a story of vibrant life. Wear a piece of art. #AimerGil #JewelleryMagic #ArtToWear #ColombianDesign
• •Inspired by the mystery of Colombian orchids and the art of storytelling. Aimer Gil Jewellery Magic isn't just worn; it's experienced. Discover our collection, featured in Vogue, and find the piece that tells your story. #StatementJewelry #VogueStyle #WearableArt
• •Evoking the lush, untamed beauty of a tropical paradise, the Papayas Garden necklace is a celebration of nature's canvas. Each curve and line is meticulously crafted, transforming a memory of sun-drenched Colombian landscapes into a wearable masterpiece. Let this piece be your personal story of warmth and vibrancy.
• •From Our Story to Yours: Introducing the Alocasia Chokers
• •From a childhood in a Colombian garden to a piece of wearable art. This is the magic behind every Aimer Gil creation. ✨ #HandmadeJewelry #Artisan #BehindTheScenes #AimerGil