Brand Tone

Elegant, Romantic, and Aspirational

Brand Values

• •Everlasting Beauty
• •Emotional Connection
• •Sophisticated Craftsmanship
• •Timelessness
• •Mindful Gifting

Best Practices

• •Lead with Emotion, Support with Logic: Start with the romantic and emotional aspect (e.g., 'a symbol of your story'), then follow with the logical benefit (e.g., 'lasts for years, not days').
• •Use an Elegant Lexicon: Consistently use sophisticated and evocative words. Choose 'arrangement' over 'bunch,' 'handcrafted' over 'made,' 'timeless' over 'long-lasting,' and 'affection' over 'like.'
• •Tell a Story of Permanence: In every piece of copy, reinforce the core value of longevity. Contrast your products with the temporary nature of traditional flowers to highlight your unique selling proposition.
• •Focus on the 'Why': The customer isn't just buying preserved flowers; they are buying a memory, a symbol of love, or a piece of permanent art. Your copy should focus on this deeper motivation.
• •Maintain Visual and Textual Harmony: Ensure the clean, premium aesthetic of your website's photography is reflected in the copy. The text should be as uncluttered, elegant, and well-composed as the visual presentation.

Social Perception

niche, premium, and exclusive brand

Copy Examples

• •For the moments you want to last forever. Our preserved floral arrangements are a timeless expression of your affection, handcrafted to bring beauty to their world for years to come. Give a gift that endures.
• •The Art of Everlasting Flowers. Explore our collection of arrangements designed to capture the beauty of a moment and hold it for a lifetime.
• •More than a bouquet, Amour is a promise. A carefully composed symphony of preserved roses that speaks of devotion without saying a word. A centerpiece for your home and a testament to your story, it is a beauty designed to be cherished, not just admired.
• •A Timeless Gift for Your Unforgettable Moments.
• •Redefining floral beauty. Our arrangements are created to be a permanent part of your home and your memories. No water, no wilting, simply enduring elegance. #AimeLesFleurs #PreservedFlowers #EverlastingLove #LuxuryHomeDecor