Brand Tone

Inspirational, Authentic, and Community-Oriented.

Brand Values

• •Faith and Purpose
• •Generosity and Social Responsibility
• •Inclusivity
• •Quality and Affordability
• •Perseverance and Ambition

Best Practices

• •Lead with the "Why": Always connect the product back to the brand's mission. Whether it's a new collection or a promotional post, remind the audience of the "Pass It Forward" initiative and the story behind the brand.
• •Maintain Authenticity: Use a genuine and transparent voice. Share behind-the-scenes content, highlight the founder's involvement, and be open about the brand's journey and aspirations. Avoid overly corporate or generic language.
• •Emphasize Community: Actively engage with your audience on social media. Share user-generated content, feature stories of those who wear the brand, and create a sense of a shared community united by the brand's values.
• •Be Inspirational, Not Preachy: Share the brand's faith-based roots and inspiring story in a way that is motivating and inclusive. The focus should be on the positive values of love, perseverance, and giving back, rather than religious dogma.
• •Showcase Quality and Inclusivity: In all product descriptions and marketing materials, clearly communicate the quality of the materials and the range of sizes available. Use models and influencers of diverse body types to visually reinforce the brand's commitment to inclusivity.

Social Perception

Aime Dieu UK is perceived as a brand with a positive and inspiring story. The founder's personal journey resonates with a narrative of overcoming adversity. The brand is seen as fashionable and trendy, evidenced by its popularity among professional athletes and celebrities. Customers and celebrities alike have praised the quality and feel of the clothing. The "Pass It Forward" initiative is a significant factor in its positive public image, positioning the brand as one that cares about the community. The collaboration with Leeds United further enhances its credibility and appeal, particularly within the UK.

Copy Examples

• •Aime Dieu: More Than a Brand, It's a Movement. We believe in fashion that feels good and does good. Every piece you buy is a step towards making a difference. With our 'Pass It Forward' promise, we donate a pair of socks to the homeless for every item sold. Wear the change. Join the movement.
• •From a Setback to a Statement. Aime Dieu was born from a passion to create something different. High-quality, comfortable apparel designed for everyone. Our story is one of resilience, and we want to share that strength with you. Find your perfect fit and wear it with pride.
• •The Style of Stars, The Heart of the Community. Loved by athletes and tastemakers, Aime Dieu brings you premium streetwear with a purpose. Our oversized hoodies and joggers are designed for comfort and style. Look good, feel good, and do good with every purchase.
• •Inclusivity is Our Style. We celebrate all body types. Our collection, available in sizes from S to XXL, is designed to make you feel confident and comfortable in your own skin. Embrace your individuality with Aime Dieu.
• •The 'Pass It Forward' Promise. With your support, we're making a tangible impact. Every purchase you make helps us provide a new pair of socks to someone in need through our partnership with Centrepoint. Thank you for helping us share the love, one pair of socks at a time.