Tono de Marca

Elegant, Aspirational, and Warm, communicating accessible luxury and approachability.

Valores de Marca

• •Quality and Craftsmanship
• •Timeless Elegance
• •Self-Expression and Empowerment
• •Customer Trust and Satisfaction

Mejores Prácticas

• •Lead with elegance, but ensure the call to action or closing is friendly and inviting.
• •Consistently mention core materials (.925 sterling silver, 14k gold plating) to reinforce quality and build trust.
• •Frame jewelry as part of the customer's life and self-expression, using phrases like 'your everyday story' or 'express who you are'.
• •Subtly weave the 'family business' and 'Made in Mexico' narrative into communications where appropriate.
• •Ensure the clean, elegant, and warm tone is reflected not only in the text but also in photography, social media aesthetics, and website design.

Percepción Social

Overwhelmingly positive, with customers frequently praising high-quality products, excellent service, and beautiful packaging, establishing Aimara as a trusted brand in accessible fine jewelry.

Ejemplos de Copy

• •Introducing the Natural Stones Collection. Each piece is a whisper of the earth, crafted in .925 silver to tell its own unique story. Discover the elegance of nature, designed to be part of your story. #AimaraJewelry #HechoEnMexico #JoyeríaFina
• •Give a gift that shines as brightly as they do. Our handcrafted .925 silver jewelry is made with love, designed to be cherished. With beautiful gift packaging included, you’re not just giving a gift—you’re creating a memory. Shop our collection now.
• •Timeless Elegance, Modern Style. Discover fine jewelry crafted to be worn and loved every day. Explore our new arrivals.
• •✨ A Little Sparkle For Your Week | Inside: Our Best-Sellers Don't wait for a special occasion to shine. See the pieces our community is loving right now and find your new favorite.
• •My everyday jewelry essentials ✨ Obsessed with this gold-plated stack from Aimara! #GRWM #jewelry #stylehacks #aimarajewelry #joyeria