Brand Tone

Professional, results-oriented, technology-driven, empowering, and encouraging.

Brand Values

• •Quality and Innovation
• •Versatility and Empowerment
• •Customer-Centricity
• •Reliability

Best Practices

• •Focus on "Professional" and "Quality": Always use language that reinforces the brand's commitment to high-quality, professional-grade tools. Words like "advanced," "innovative," "salon-grade," and "premium" should be staples in your vocabulary.
• •Highlight the "How" and the "Why": Don't just say a product is good; explain why. Mention the technology (negative ions, ceramic tourmaline, high-speed motors) and the benefits (less frizz, more shine, faster drying time).
• •Emphasize Versatility and Empowerment: Use empowering language that puts the user in control. Phrases like "your style, your way," "unleash your creativity," and "endless possibilities" align with the brand's mission.
• •Maintain a Results-Oriented Tone: The copy should always be focused on the end result: beautiful, healthy, styled hair. Use strong, active verbs and paint a picture of what the user can achieve with AIKO PRO BEAUTY products.
• •Incorporate a Touch of Aspiration: While professional, the tone should also be inspiring. Position the brand as a partner in the user's beauty journey, helping them to "stand out" and feel confident.

Social Perception

Generally positive, viewed as delivering on promises of effective styling, with good product performance, fast shipping, and high customer satisfaction regarding product accuracy and quality. Perceived as a reliable brand that helps users achieve salon-quality results at home.

Copy Examples

• •Your Style, Your Rules. Don't just follow trends, set them. With AIKO PRO BEAUTY's innovative hair tools, you have the power to create any look you can imagine. From sleek and straight to bold and bouncy, express yourself. #AikoProStyle
• •Salon-Quality Results. No Appointment Necessary. Why wait for a salon visit? The AIKO PRO 5-in-1 Hair Styler brings professional technology to your home. With five interchangeable attachments, you can dry, curl, straighten, and volumize like a pro. Effortless style is now in your hands.
• •Innovation in Every Strand. For over 10 years, we've been dedicated to one thing: creating the best hair tools for the best results. Our advanced negative ion technology protects your hair from damage, locking in moisture for a frizz-free, healthy shine. Experience the AIKO PRO BEAUTY difference.
• •The Perfect Travel Companion. Great hair shouldn't take a vacation. Our lightweight, dual-voltage styling tools are designed for the modern traveler. Pack your AIKO PRO and be ready for any style, anywhere in the world. #AikoProTravels
• •Unleash Your Inner Stylist. You have the vision, we have the tools. Our professional-grade curling wands, straighteners, and dryers are designed to give you ultimate control. Create the looks you love, effortlessly. What will you create today?