Brand Tone

Professional and Technical, Reliable and Quality-Oriented, Hygienic and Health-Conscious, Efficient and Cost-Effective

Brand Values

• •Innovation and Technology
• •Quality and Durability
• •Hygiene and Well-being
• •Efficiency and Sustainability
• •Customer Satisfaction and Support
• •Global Reach and Experience

Best Practices

• •Focus on Facts and Features: Prioritize clear, concise information about product benefits, technology, and performance. Use specific data where possible (e.g., drying times, material specifications).
• •Emphasize Reliability and Durability: Use words that convey strength, longevity, and quality craftsmanship (e.g., "robust," "high-grade," "long-lasting," "engineered").
• •Highlight Hygiene and Health: Consistently integrate keywords and phrases related to cleanliness, health, and touchless operation (e.g., "hygienic," "sanitary," "touch-free," "germ-free").
• •Maintain a Professional and Authoritative Voice: Avoid overly casual language, slang, or humor. The tone should reflect expertise and trustworthiness in the field of hygiene technology.
• •Showcase Efficiency and Value: Clearly communicate how AIKE products contribute to cost savings, energy efficiency, and environmental responsibility, positioning them as smart investments.

Social Perception

Positive Product Performance, Good Value, Reliable for Commercial Use, Focus on Hygiene, Limited Brand Visibility (beyond products)

Copy Examples

• •Headline: AIKE: Engineered for Hygiene. Built for Performance. Body: Experience the future of hand hygiene with AIKE. Our high-speed hand dryers and touchless soap dispensers combine innovative technology with durable design, delivering unparalleled efficiency and cleanliness for your facilities. Trust AIKE for a healthier environment.
• •Headline: Dry Smarter, Not Harder. Choose AIKE. Body: Reduce waste and operating costs with AIKE's energy-efficient hand dryers. Drying hands in as little as 7 seconds, our solutions are perfect for high-traffic restrooms, ensuring a seamless and hygienic user experience.
• •Headline: The Standard in Touchless Clean. Body: AIKE automatic soap dispensers provide a crucial step in hygiene protocols. With adjustable dispensing and robust construction, they offer reliability and convenience, contributing to a "Cleaner Life" for everyone.
• •Headline: Decades of Innovation. A Lifetime of Reliability. Body: Since 1992, AIKE has been a global leader in hygiene technology. Our commitment to quality materials and cutting-edge engineering means you invest in solutions that last.
• •Headline: AIKE: Powerful Hygiene, Quietly Delivered. Body: Discover the balance of powerful airflow and considered design. AIKE hand dryers offer rapid drying times while being mindful of the user environment. Efficient, durable, and essential for modern hygiene.