Brand Tone

Modern, Functional, and Accessible

Brand Values

• •Modern Convenience
• •Technological Simplicity
• •Efficiency

Best Practices

• •Lead with the Benefit: Start with what the customer gains (e.g., "Reclaim your time," "Enjoy your favorite meals"). The technology is the means, not the end.
• •Use Clear and Simple Language: Avoid overly technical jargon. The tone is accessible, so the language should be easy for anyone to understand, reflecting the simplicity of the products.
• •Maintain a Clean and Minimalist Voice: Keep sentences concise and to the point. Just as the visual design is uncluttered, the copy should be free of unnecessary words or hype.
• •Focus on "Smart" and "Effortless": Consistently use words that reinforce the core values of convenience and modern technology, such as "smart," "efforthless," "seamless," "simple," and "efficient."
• •Create a Bridge Between Product and Lifestyle: While the focus is functional, the copy should hint at the positive impact on the user's life. Frame the products not just as gadgets, but as tools for a better, more efficient lifestyle.

Social Perception

Low Visibility / Neutral

Copy Examples

• •Your home, effortlessly clean. The Aijo smart vacuum navigates every corner, so you can focus on what truly matters. Reclaim your time.
• •Crispy, healthy, and simple. Enjoy your favorite meals with less oil and no fuss. Aijo brings modern cooking to your kitchen.
• •Pure sound, zero distractions. Connect seamlessly to your world with Aijo wireless headphones. Your daily soundtrack, elevated.
• •Stay connected, in style. Track your fitness and manage your day directly from your wrist. Smart, simple, essential.
• •Aijo is designed for modern living. Smart, reliable electronics that simplify your daily routine. Technology that works for you.