Brand Tone

Friendly and Approachable, Passionate and Creative, Quality-Conscious and Confident, Customer-Centric and Service-Oriented, Modern and Stylish

Brand Values

• •Uniqueness and Originality
• •Quality and Durability
• •Customer Obsession/Service Excellence
• •Design and Functionality
• •Accessibility (Price/Value)

Best Practices

• •Develop a Brand Voice & Tone Guide: Document the key characteristics of your brand's voice (e.g., Friendly, Passionate) and tone variations for different contexts (e.g., playful for social media, reassuring for customer service). Share this with everyone who writes for the brand.
• •Always Prioritize the Customer: Frame copy around customer benefits and address their needs and desires. Use "you" and "your" frequently. Reflect the brand's commitment to service in every communication.
• •Highlight Uniqueness and Quality: Consistently weave in what makes Aiire products special – the unique designs, quality materials, and attention to detail. Avoid generic descriptions.
• •Be Authentic and Human: Let the passion of the founders and the brand's personality shine through. Use relatable language and don't be afraid to share the story behind the products. Customer testimonials and user-generated content can reinforce this.
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website, social media, email marketing, and customer service interactions is harmonious. Regularly review content across platforms to check for consistency.

Social Perception

Highly Positive Customer Feedback, Trusted Brand, Stylish and Desirable Products, Responsive and Caring

Copy Examples

• •Homepage Banner: "More Than Just a Bean Bag, It's an Aiire Experience. Discover handcrafted comfort and unique designs that transform your space. We're not happy until you're lounging in style!"
• •Product Description (for a new bean bag): "Meet the [Product Name]! We poured all our passion for unique design and next-level comfort into this one. Made with [mention quality material] and double-stitched for life’s little tumbles, it’s not just a seat, it’s your new favorite spot. Questions? We’re here for you, always! "
• •Social Media Post (Instagram - showing a customer photo): "We LOVE seeing Aiire in your amazing spaces! 😍 @[CustomerTag] has styled their [Product Name] to perfection. Want to be featured and maybe get a little something extra from us? 😉 Share your Aiire moments! #AiireHome #CustomerLove #UniqueComfort" (Inspired by their photo contest)
• •About Us Snippet: "For us at Aiire, 'good enough' just isn't. We’re Sofía and Francisco, and we believe in making the everyday extraordinary. That’s why we obsess over every detail, from the perfect stitch to ensuring your Aiire piece arrives ready to wow. Our mission? To bring unique design and unbeatable comfort right to your door, backed by service that makes you feel like part of the Aiire family."
• •Email to a New Subscriber: "Welcome to the Aiire Insider Circle! 🎉 Get ready for a dose of unique design inspiration, first dibs on new arrivals, and the kind of customer care that feels like chatting with a friend. We’re thrilled to have you! Got a question already? Just hit reply – we’re always happy to help."