Brand Tone

Educational & Informative, Supportive & Accessible, Professional & Credible, Passionate & Engaging, Aspiring & Visionary

Brand Values

• •Paixão pela Fisioterapia (Passion for Physiotherapy)
• •Compromisso com a qualidade (Commitment to quality)
• •Foco no cliente (Focus on the customer)
• •Inovação constante (Constant innovation)
• •Acessibilidade ao conhecimento (Accessibility to knowledge)

Best Practices

• •Always Prioritize Clarity and Accuracy: Ensure all information is correct, up-to-date, and presented in a way that is easy to comprehend for the target audience (physiotherapy students and professionals).
• •Use language that empowers and motivates them, reinforcing that the brand is there to help them succeed.
• •Highlight Credibility Subtly: While the founder's credentials are a plus, avoid overt self-promotion. Instead, let the quality of the content speak for itself.
• •Showcase Passion: Inject enthusiasm for physiotherapy and education in your content. This resonates with their stated value of 'Paixão pela Fisioterapia'.
• •Encourage interaction by asking questions, running polls, and responding to comments and messages promptly and helpfully, especially on platforms like Instagram.

Social Perception

Helpful Resource, High Quality, Community Builder, Reliable & Trustworthy

Copy Examples

• •Invest in your success today!
• •We're here to support your journey every step of the way.
• •Your go-to resource for mastering Human Anatomy. Concise summaries to boost your studies!
• •Level up your Kinesiology knowledge with our expertly crafted handbooks.
• •Making Human Physiology accessible and efficient for every student. Explore our resources!