Brand Tone

Aspirational, Modern & Stylish, Customer-centric (Helpful), Promotional

Brand Values

• •Design & Aesthetics
• •Quality (Implied)
• •Individuality & Self-Expression
• •Well-being & Emotional Connection
• •Value/Affordability (Implied by Sales)

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., "aspirational," "modern," "helpful," "stylish") and list corresponding "do's and don'ts" for language, including specific words or phrases to use or avoid.
• •Avoid overly complex jargon.
• •Ensure Consistency Across All Touchpoints: Apply the defined brand tone consistently from website copy and product descriptions to any (future) social media posts, email marketing, and customer service interactions.
• •This builds recognition and trust.

Social Perception

Generally positive to average trust level, secure payment options, valid SSL certificate. Potentially low visibility or traffic.

Copy Examples

• •Transform your house to heaven.
• •Enlighten your home and your soul.
• •Thoughtful design for modern living.
• •Create a home that defines who you are.
• •Up to 48% off on selected Nordic style chandeliers.