Brand Tone

empowering, adventurous, and chic

Brand Values

• •Empowerment of Women
• •Ethical & Local Production
• •Connection to Nature & Sustainability
• •Quality and Functionality
• •Community and Authenticity

Best Practices

• •Lead with Empowerment: Every piece of copy, from a tweet to a product description, should aim to uplift and inspire. Use strong, active verbs and frame the narrative around the strength and confidence of the customer.
• •Always Weave in the "Why": Don't just sell a swimsuit; sell the story behind it. Consistently mention the 'Made in Bali,' 'ethical production,' and 'river protection' angles. This reinforces the brand's values and gives customers a reason to choose AI.BRAND beyond aesthetics.
• •Use Evocative, Sensory Language: Transport the audience to Bali. Use words that evoke the sun, sea, and vibrant culture (e.g., 'sun-soaked,' 'ocean calls,' 'Bali sunset'). This strengthens the brand's unique identity and emotional connection.
• •Balance Action and Aesthetics: The copy must always appeal to both the athlete and the fashion-conscious individual. Use phrases that highlight both performance ('engineered for adventure,' 'durable fabric') and style ('chic design,' 'define your style,' 'unapologetically you').
• •Foster Community Through Inclusive Language: Continue to use hashtags like `#itsaibrandgirls` and directly invite customers to share their stories. Use inclusive and welcoming language that makes every customer feel like they are part of a powerful, global community of women.

Social Perception

Perceived as a boutique, stylish swimwear brand for active women, with a largely positive image due to its unique Bali-inspired designs, ethical production, and empowering mission. It appeals to a niche market seeking exclusivity, quality, and a brand with strong values, fostering high customer engagement.

Copy Examples

• •Conquer the waves. Define your style. Our Uluwatu Collection is engineered for every adventure the ocean calls you to, without ever compromising on fashion. Ethically made in Bali for the empowered woman. #itsaibrand #SurfInStyle #MadeInBali
• •Beyond the Beach. | AI.BRAND is more than swimwear—it's a statement. Designed for the dynamic woman, our collections empower you to move freely, live boldly, and feel beautiful. Discover fashion that keeps up with you.
• •Your Next Bali Adventure Awaits (And we've got the outfit for it.)
• •Bold, daring, and unapologetically you. The Berry Swimsuit features our signature tan-minimizing cut in a vibrant hue that mirrors the Bali sunset. Made from premium, durable fabric, it’s designed to support you through every paddle, swim, and sun-soaked moment. Feel the power of ethical fashion.
• •Tired of choosing between style and sport? At AI.BRAND, we create swimwear that does both. Designed and ethically produced in Bali, our pieces support your active lifestyle and help protect the rivers of Indonesia. Shop the collection and join the #itsaibrandgirls movement!