Brand Tone

Aspirational & Elegant, Trendy & Youthful, Direct & Sales-Oriented

Brand Values

• •Fashion-Forwardness
• •Style & Glamour
• •Accessibility
• •Femininity

Best Practices

• •Define Your Woman: Create a clear persona of your target customer.
• •Use "Luxe" Language Selectively: Incorporate words that evoke elegance, confidence, and trendiness.
• •Focus on the Feeling, Not Just Features: Describe how the dress will make her feel.
• •Maintain Visual & Textual Harmony: Ensure the copywriting style matches the aspirational and stylish imagery.
• •Develop a Brand Voice Guide: Even a simple one-page guide outlining key brand adjectives.

Social Perception

Limited Public Awareness, Website-Reliant Perception, Neutral-to-Cautious for New Visitors

Copy Examples

• •Liora Luxs: Unleash Your Radiance. Discover statement pieces and everyday glamour. Shop New Arrivals.
• •Steal the spotlight in our 'Midnight Shimmer' evening dress. Designed to turn heads, this figure-hugging silhouette with delicate sequin detailing is your ultimate companion for unforgettable nights. Own the moment.
• •Elevate Your Style, Effortlessly. From chic blouses for the office to dazzling tops for your next night out, find your perfect Liora Luxs look.
• •✨ Your Glam Update: Liora Luxs Styles Now On Sale! ✨
• •Discover Your Luxe