Brand Tone

Elegant, passionate, and personal. The language is evocative, focusing on the emotional connection to the jewelry, artistry, and individuality. It is also aspirational, inviting customers to express their true selves.

Brand Values

• •Artistry and Craftsmanship
• •Individuality and Self-Expression
• •Empowerment
• •Heritage

Best Practices

• •Lead with Passion: Every piece of copy should reflect the love and dedication that goes into creating the jewelry. Use emotive and evocative language.
• •Tell the Story: Weave the narrative of the founder, the inspiration behind collections, and the craftsmanship into your communication. This builds a personal connection with the audience.
• •Focus on the Wearer: Frame the jewelry not just as an object of beauty, but as a tool for self-expression and empowerment for the person who wears it.
• •Maintain Elegance: The language should always be sophisticated and refined, mirroring the aesthetic of the products.
• •Emphasize Authenticity: Highlight the 'Made in India' aspect and the handcrafted nature of the jewelry to underscore the brand's commitment to quality and tradition.

Social Perception

The public perception of Ahsa Designs is positive, positioning it as a high-quality, design-led jewelry brand. Its association with celebrities and fashion contexts contributes to a perception of elegance and desirability. The brand's narrative, centered on a young, passionate founder and the fusion of technology with traditional craftsmanship, resonates with modern consumers who value authenticity and unique design. The brand also actively seeks customer reviews, indicating a commitment to customer satisfaction and transparency.

Copy Examples

• •Introducing 'Rayz' - a collection that captures the essence of a rising sun. Each piece is a testament to new beginnings and the light within. Handcrafted to be as unique as your journey. Be the sunshine.
• •Elegance personified. The stunning Sai Tamhankar radiates grace in our Tula Earrings. Discover the piece that tells your story.
• •Adorn yourself with artistry. For a limited time, enjoy 20% off when you select two pieces of our handcrafted jewelry. A celebration of you.
• •It's more than jewelry, it's a part of you.
• •The Aikya Ring: A symbol of unity and strength. Intricately designed to represent the beautiful connection between individuality and community. Wear it as a reminder of your own powerful narrative.