Tono de Marca

Aspirational, Sophisticated, Appreciative

Valores de Marca

• •Quality & Craftsmanship
• •Enhanced Experience
• •Exclusivity & Discerning Taste
• •Lifestyle Enrichment

Mejores Prácticas

• •Maintain consistency across all channels, from website copy to social media.
• •Tell the story behind the craftsmanship or the experience the product enables.
• •Highlight how the products enhance their lifestyle and status.
• •Present the price confidently, reflecting value.
• •Focus on high-quality visuals and detailed product descriptions.

Percepción Social

Perceived as a high-quality, luxury brand that offers an enhanced whiskey drinking experience. Customers will likely value aesthetics, craftsmanship, and the story behind the brand.

Ejemplos de Copy

• •Elevate your whiskey experience with our beautifully crafted barware.
• •Discover the art of fine living with our premium collection.
• •Experience the difference of expertly crafted, high-quality materials.
• •Indulge in the luxury you deserve. Our barware makes a statement.
• •The perfect gift for those with discerning taste.