Brand Tone

Empowering, Motivational, Energetic, Vibrant, Friendly, Approachable, Playful, Fun

Brand Values

• •Confidence & Self-Esteem
• •Active Lifestyle & Wellness
• •Comfort & Quality
• •Inclusivity & Community (aspired)
• •Joy & Positivity

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the key characteristics of your brand's tone (e.g., empowering, energetic, friendly, playful), including "do's and don'ts" for language and specific word choices.
• •Know Your Audience: Understand who you're talking to. Tailor your language to resonate with their aspirations, motivations, and how they communicate. For A Hopping Bunny, this means speaking to women who are interested in fitness, well-being, and feeling confident.
• •Use "You-focused" Language: Frame your copy around the customer and the benefits they will experience. Instead of "Our leggings are great," try "You'll feel amazing and supported in our leggings."
• •Incorporate Storytelling: Share stories (even brief ones) that reflect your brand values. This could be customer spotlights (with permission), the inspiration behind a design, or how the brand supports a fitness journey.
• •Be Consistent Across All Channels: Ensure that the tone used on your website, social media posts, email marketing, and any customer service interactions is aligned. Regular internal reviews of content can help maintain this consistency.

Social Perception

A newer or emerging activewear brand with a focus on stylish and functional apparel for women. The perception is largely shaped by its own curated content on its website and social media, which presents a positive and empowering image.

Copy Examples

• •Instagram Post (Image: Woman confidently stretching in A Hopping Bunny gear): "Unleash your inner power. ✨ Our [Product Name] leggings are designed to move with you, empowering every stretch, every leap, every victory. Feel strong, feel confident, feel unstoppable. #AHoppingBunny #ActiveConfidence #FitnessJourney"
• •Facebook Ad (Carousel showcasing different outfits): "Hop into your best workout yet! 😉 A Hopping Bunny brings you activewear that's as vibrant and energetic as you are. Discover comfort that inspires and style that motivates. Shop the new collection now and find your new favorite fit! -> [Link to Website]"
• •Website Homepage Banner: "More Than Activewear. It's A Vibe. ✨ Experience the joy of movement with A Hopping Bunny. Confidence looks good on you."
• •Email Subject Line (for a new collection): "Ready to Shine? Your New Favorite Activewear Has Arrived! 🎉"
• •Product Description Snippet (for a sports bra): "Support meets style in our [Product Name] Sports Bra. Designed for all the ways you love to move, it’s your perfect partner for chasing goals and feeling fabulous. Get ready to hop, skip, and conquer your day!🐰"