Brand Tone

Aspirational, Sophisticated, and Exclusive

Brand Values

• •Craftsmanship and Artistry
• •Boldness and Individuality
• •Fusion of Modern and Traditional
• •Empowerment
• •Creativity and Innovation

Best Practices

• •Develop a Brand Voice Lexicon: Create a document of 'on-brand' words (e.g., exquisite, artisanal, sculptural, ethereal, bold, heritage) and 'off-brand' words (e.g., cheap, cute, nice, trendy) to ensure all copywriters use a consistent vocabulary.
• •Prioritize Storytelling Over Selling: Instead of just describing a product's features, tell the story behind its inspiration, craftsmanship, or the feeling it evokes. The 'About Us' page already does this well by creating a narrative of a young, visionary designer.
• •Maintain a Tone of Elevated Exclusivity: Use language that makes the customer feel they are part of a select group. Phrases like 'Discover the exclusive collection,' 'An invitation to...,' or 'For the discerning individual' reinforce the luxury positioning.
• •Align Visuals and Text: Ensure the tone of the copy perfectly matches the mood of the imagery. If a photograph is dark and dramatic, the copy should be evocative and mysterious, not light and playful.
• •Speak to the Aspiration: The copy should not just sell a dress; it should sell a dream. Focus on the confidence, power, and fantasy the garment provides the wearer, aligning with the brand's stated value of turning 'fantasies into reality.'

Social Perception

Rapidly rising star in Pakistan's luxury fashion scene, recognized for extravagant designs and an exotic sense of elegance, a go-to designer for celebrities and high-profile events.

Copy Examples

• •Sculpted for the unforgettable moments. The Aveline gown, with its intricate handcrafted details and ethereal silhouette, is more than a dress—it's a statement. Define your narrative. #AhmedManan #LuxuryCouture #HandcraftedElegance
• •Welcome to the Atelier. Where artistry meets couture. Discover a collection born from boundless creativity and dedicated to avant-garde elegance. Shop the exclusive pieces.
• •ILLUME: Your Invitation to a World of Light
• •Red carpet ready in a heartbeat. ✨ @CelebrityName in the 'Midnight Jungle' dress. #AhmedMananOfficial #GRWM #RedCarpetFashion #AfterParty
• •Inspired by a midnight bloom, the Rosara dress is a testament to exquisite craftsmanship. Each petal is meticulously hand-beaded onto flowing silk, creating a dynamic texture that catches the light with every movement. With a modern corset bodice and a gracefully draped skirt, this piece blends timeless romance with contemporary boldness. It’s not just a dress for an evening, but for an era.