Brand Tone

Elegant & Luxurious, Modern & Bold, Artistic & Creative, Empowering, Aspirational

Brand Values

• •Craftsmanship & Quality
• •Elegance & Luxury
• •Cultural Integration
• •Customer Fantasies & Empowerment
• •Originality & Creativity

Best Practices

• •Develop a Brand Voice Guide: Document key tonal words (e.g., "elegant," "luxurious," "empowering," "artistic," "bold"), an "we are/we are not" list (e.g., "We are sophisticated, we are not casual"), and examples of on-brand and off-brand copy.
• •Focus on "Show, Don't Just Tell": Instead of saying "our dresses are high quality," describe the "80 gsm pure satin silk," the "hand-embroidered transparent French sequins," and the "handmade organza flowers." This allows the quality and luxury to be inferred.
• •Use Evocative and Sensory Language: Employ words that appeal to sight, touch, and emotion, such as "dazzles," "mesmerizing effect," "spectral bloom," "majestic allure," "lavishly hand-embellished." This creates a richer, more luxurious feel.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website (product descriptions, 'About Us' page) is mirrored in social media captions, email marketing, and any advertisements. The descriptions from the website are a good benchmark.
• •Align with Visuals: The copy should complement the high-quality, elegant imagery used. If the photos show luxurious, detailed garments, the copy must reinforce that perception with sophisticated and descriptive language. The Instagram feed is a good example of this synergy.

Social Perception

High-End Fashion Label, Celebrity Endorsed/Spotted, Pakistani-based with International Reach, Focus on Intricate Detail, Emerging Player in Luxury Market

Copy Examples

• •Headline: Ahmed Manan: Where Artistry Meets Allure. Body: Indulge in a world of unparalleled craftsmanship. Each Ahmed Manan creation is a testament to timeless elegance, meticulously hand-embroidered to transform your moments into cherished memories. Discover luxury that empowers.
• •Headline: Dare to Dazzle. Define Your Moment. Body: Step into the spotlight with Ahmed Manan. Our latest collection blends bold, modern silhouettes with the rich heritage of artisanal design. It's more than a dress; it's a statement of your unique brilliance.
• •Headline: The Essence of Elegance, Woven for You. Body: Experience the touch of pure silk, the glint of hand-sewn sequins. Ahmed Manan’s luxury formals are crafted not just to be worn, but to be felt – an embrace of sophistication and empowerment.
• •Headline: Beyond Fashion. Beyond Expectation. This is Ahmed Manan. Body: We believe in turning fantasies into breathtaking reality. Our couture pieces are envisioned for the discerning individual who seeks more than just attire – they seek an experience of pure luxury and creative expression.
• •Headline: Celebrate Your Story with Unforgettable Glamour. Body: From intricate bridal wear to show-stopping western ensembles, Ahmed Manan offers a curated collection designed to celebrate you. Embrace the fusion of modern chic and timeless tradition, crafted with passion and precision.