Brand Tone

Functional, straightforward, and benefit-oriented

Brand Values

• •Utility/Practicality
• •Accessibility/Variety
• •Simplicity
• •Convenience

Best Practices

• •Focus on Utility and Benefits: Always highlight what the product does and how it improves the customer's daily life. Use action-oriented language that emphasizes practical outcomes.
• •Maintain Clarity and Simplicity: Avoid jargon, complex sentence structures, or flowery language. The copy should be easy to understand and get straight to the point, reflecting the "Simple pieces. Everyday purpose" ethos.
• •Use Consistent Terminology: Stick to a consistent vocabulary for product features and benefits across all descriptions and marketing materials. This builds recognition and reinforces the straightforward tone.
• •Prioritize Functional Over Emotional Appeals: While a touch of positive feeling can be included (e.g., "ease," "simplified"), the primary focus should remain on the functional advantages rather than deep emotional connections, aligning with the current neutral tone.
• •Incorporate Keywords Naturally: Integrate relevant keywords related to product function and usage to improve search visibility, while ensuring the copy remains readable and true to the brand's practical voice.

Social Perception

Undefined or minimal

Copy Examples

• •Streamline your tech. Our 3-in-1 Charge & Sync Cable delivers fast charging and seamless data transfer for all your devices. Simplify your daily routine.
• •Organize your kitchen with ease. The 18-Jar Rotating Spice Rack keeps your favorite spices accessible and your countertop tidy. Everyday cooking, simplified.
• •Inspire creativity, mess-free. The 8.5 Inch LCD Writing Tablet provides endless drawing and learning fun for kids, with an easy-erase design for daily use.
• •Refresh your skin daily. Our Daily Routine Face Wash gently cleanses and hydrates, leaving your face feeling fresh and revitalized with a natural blend.
• •Discover practical solutions for your everyday. Shop New Arrivals at AH Mall for simple pieces designed to enhance your routine.