Brand Tone

Friendly, Traditional, and Community-Focused.

Brand Values

• •Tradition & Heritage
• •Quality and Freshness
• •Innovation & Fun
• •Convenience & Accessibility
• •Inclusivity

Best Practices

• •Lead with "Tradition Meets Modern." Frame all copy around the central theme that Ah Kiat combines decades of heritage (handmade, family-run) with modern convenience (online ordering) and fun (Mahjong mooncakes). This unique position is their biggest strength.
• •Use Warm, Community-Oriented Language. Incorporate words like "family," "community," "your table," and "together." When talking to customers, use a friendly and approachable tone rather than a corporate one. Refer to local Singaporean contexts (e.g., steamboat, kakis) to build rapport.
• •Always Emphasize "Handmade" and "Fresh." For products like Yong Tau Foo and fishballs, the "handmade" aspect is a powerful differentiator. This detail justifies quality and tradition and should be mentioned frequently in product descriptions, social posts, and ads.
• •Create a Visual Story. Ensure that photography and visuals on Instagram and Facebook align with the brand values. Photos should look appetizing, clean, and authentic. Showcase not just the products, but also the contexta happy family enjoying a steamboat, a festive table during Mid-Autumn Festival, etc.
• •Segment and Tailor Messages. While the overall tone is consistent, tailor the message to the platform and product. Facebook: Focus on community, promotions, and sharing news. Instagram: Lead with high-quality visuals and storytelling. Product Pages: Be clear, descriptive, and always highlight key values like "handmade," "family-run," or "halal-certified."

Social Perception

The public perceives Ah Kiat Frozen Food as a reliable, local institution with a creative flair. They are known for quality, traditional frozen foods perfect for family meals like steamboat. Their reputation is significantly boosted by the viral appeal of their Mahjong mooncakes, which positions them as a fun and culturally savvy brand. This seasonal novelty generates positive press and distinguishes them from typical frozen food suppliers. They are seen as a trustworthy source for both daily meal components and special festive treats.

Copy Examples

• •Your Family Steamboat Night, Made Easy! 🍲 Why spend hours prepping when you can have it all? From our handmade fishballs to freshly sliced shabu shabu pork, get everything you need for a perfect hotpot dinner delivered right to your door. Tradition and taste in every bite. #AhKiatFrozenFood #SteamboatSG #FamilyMeal #SGFood
• •Crafted by hand, every single day. ✨ Our traditional Yong Tau Foo is made with the freshest fish paste, just like we've done it for 60 years. It’s not just food, it’s heritage. Tap the link in bio to order a taste of tradition! #YongTauFoo #Handmade #SupportLocalSG #SGHawker #AhKiatFrozenFood #FreshlyMade
• •Your Winning Hand for Mid-Autumn is Here! Our famous handmade Mahjong Snow Skin Mooncakes are back! Impress your *kakis* with delicious, limited-edition sets. Pre-order now before they're all gone! Order Now
• •From Our Family to Yours, Since the 1960s. Ah Kiat Frozen Food started as a humble stall in Fengshan Market with a simple mission: to provide delicious, quality food for our community. Today, nearly 60 years later, we continue that tradition. While we now deliver island-wide, our heart remains in the market, where we still hand-make our signature Yong Tau Foo every day.
• •Quality You Can Trust. Flavors Everyone Can Enjoy. We're proud to offer a wide selection of Halal-certified frozen foods! From savory dim sum to steamboat favourites, everyone has a seat at the table. Look for the Halal logo on our products and enjoy with confidence. #HalalSG #SGFood #MuslimFriendlySG #AhKiatFrozenFood