Brand Tone

Artistic & Poetic, Elegant & Refined, Passionate & Dedicated

Brand Values

• •Artisanal Craftsmanship
• •Quality & Tradition
• •Uniqueness & Individuality
• •French Production & Local Sourcing
• •Joy & Conviviality
• •Safety & Practicality

Best Practices

• •Embrace Poetic & Evocative Language: Use descriptive words that appeal to the senses and imagination (e.g., "gourmand," "ludique," "poétique," "illuminer," "twisteront").
• •Highlight Artisanal Uniqueness: Consistently emphasize the "hand-painted," "unique piece," and "artisanal" aspects to reinforce exclusivity and craftsmanship.
• •Weave in the "Made in France" / Parisian Identity: Subtly or directly reference Paris, French art de vivre, and the "Fabriqué à Paris" label to build on the brand's prestigious origin.
• •Maintain a Warm & Personal Voice: Reflect the founder's passion ("imagined and created by myself," "realised with amour et patience") and the convivial story behind the brand name.
• •Focus on the Experience, Not Just the Product: Describe how the pieces enhance moments of sharing, joy, and the pleasure of dining, making the customer feel the emotion connected to the tableware.

Social Perception

Desirable, unique pieces that inspire envy among guests; appreciation for the "Made in France" aspect and the artistic, poetic nature of the designs.

Copy Examples

• •Gourmet, playful, and poetic hand-painted porcelain tableware.
• •Hand-painted porcelain, an artisanal decoration made with patience, love, and humor.
• •In the same collection, each piece is unique.
• •Hand-painted porcelain of incredible finesse and beauty!
• •I work essentially with a pen, for the finesse of the lines.