Brand Tone

aspirational yet accessible, professional, and helpful

Brand Values

• •Quality and Durability
• •Customer-Centric Service
• •Inspiration and Style
• •Trust and Reliability

Best Practices

• •Lead with "Why," Not Just "What": Instead of just listing product features, start with the benefit and the feeling. Use words like "inspiration," "comfort," "luxury," and "joy" to connect with the customer's aspirations for their home.
• •Emphasize the "Family-Run" Aspect: Consistently mention this in your 'About Us' sections, social media bios, and even in customer interactions. It fosters trust, warmth, and a sense of community.
• •Use Aspirational and Sensory Language: Employ descriptive words that evoke a sense of quality and comfort. Phrases like "Relax in Luxury," "timeless chic," and "handcrafted" elevate the perceived value of the products.
• •Maintain a Helpful, Expert Tone: Create content that educates and guides, such as buying guides, care tips, and design advice. This positions the brand as a trusted advisor, not just a seller.
• •Balance Professionalism with a Personal Touch: While the language should be professional and polished, it should also be welcoming. Address customers warmly in communications and share behind-the-scenes content or stories that highlight the people behind the brand.

Social Perception

Largely positive, seen as a trustworthy and reliable source for high-quality home furnishings with excellent, personal customer service, often praised for being a family-run business.

Copy Examples

• •Where Quality Meets Comfort. Discover timeless furniture designed for the life you love.
• •Sink into luxury. Our new collection of bespoke sofas has arrived, blending timeless design with unparalleled comfort. Crafted to be the heart of your home for years to come. Visit our Dublin showroom to find your perfect match. #AHInteriors #LuxuryLiving #IrishDesign #FamilyRun #QualityFurniture
• •Host memories that last a lifetime around our handcrafted oak dining table. Built with both elegance and durability in mind, its classic design offers a stunning centerpiece for any dining room. As a family-run business, we believe in furniture that brings people together. Let's start with yours.
• •Inspiration for your home is waiting...
• •At AH Interiors, our passion is helping you create a home that tells your story. As a family-run business in Finglas, Dublin, we offer a curated selection of high-quality furniture, flooring, and accessories, backed by the kind of warm, personal service that only a family business can provide. Come in for inspiration, and leave with pieces you'll cherish forever.