Brand Tone

Warm & Personal, Passionate & Purpose-Driven, Authentic & Handmade, Conscious & Responsible, Empathetic & Storytelling

Brand Values

• •Sustainability & Eco-consciousness
• •Handmade Craftsmanship & Uniqueness
• •Meaningful Connections & Thoughtful Gifting
• •Quality & Durability
• •Individuality
• •Positive Impact

Best Practices

• •Embrace Warmth and Authenticity: Use welcoming and genuine language. Share the story behind the brand and the pieces. Avoid overly corporate or impersonal jargon.
• •Highlight Sustainability and Ethical Choices: Consistently weave in messaging about eco-friendly materials, handmade processes, and the brand's commitment to a positive impact. This reinforces core values.
• •Focus on Meaning and Connection: Frame jewelry not just as an adornment, but as a vehicle for expressing love, celebrating individuality, and creating memories. Use storytelling to engage emotionally.
• •Emphasize Uniqueness and Craftsmanship: Remind customers that they are purchasing something special, handcrafted with care, and often in small quantities or as one-of-a-kind items.
• •Maintain a Positive and Uplifting Voice: Reflect the joy of the craft and the intention behind the jewelry. Even when discussing serious topics like sustainability or mental health, keep the overall tone hopeful and inspiring.

Social Perception

Positive & Appreciative, Gift-Worthy, Ethical & Trustworthy, Community-Oriented

Copy Examples

• •Headline: More Than Just Jewelry. It's a Story Waiting to Be Worn. Body: Each AHHA piece is handcrafted with love in Australia, using sustainable materials that are kind to you and the Earth. Discover jewelry that speaks to your soul and lasts a lifetime.
• •Social Media Post: Find the perfect, heartfelt gift that whispers 'you're special.' ✨ Our unique, handmade birthstone necklaces are designed to celebrate individuality and create lasting memories. Waterproof, sustainable, and made with intention. #AhhaJewelry #HandmadeWithLove #SustainableStyle #ThoughtfulGifting
• •Product Description Snippet (for a birthstone bracelet): Connect with your inner strength and unique energy. Our Pebble Birthstone Bracelet, featuring a [Gemstone Name] chosen just for you, is more than an accessory – it’s a daily reminder of your story. Handcrafted to be as individual as you are, and designed to journey with you, wherever life takes you.
• •Email Subject Line: A Little Piece of Sunshine, Handmade for You ☀️ Email Body Snippet: At AHHA Jewelry, we believe in the magic of handmade and the power of thoughtful details. Explore our latest collection of sustainable, waterproof pieces, each designed to bring a little sparkle to your everyday.
• •About Us Snippet: We're a small Aussie business with a big heart for our planet and for creating jewelry that truly means something. From our hands to yours, every AHHA piece is a blend of sustainable practices, unique design, and a passion for telling stories. Join our community of conscious sparkle-lovers!