Brand Tone

Inspirational, Empowering, Mindful, Reflective, Authentic, Relatable

Brand Values

• •Self-Love & Self-Care
• •Personal Growth & Self-Discovery
• •Resilience
• •Mindfulness & Inner Balance
• •Authenticity
• •Mental Clarity

Best Practices

• •Embody the Founder's Voice (Authenticity): Continue to weave in the personal, relatable experiences and empathy shown in the founder's note.
• •Maintain a consistent tone of inspirational empowerment across all platforms.
• •Focus on mindful and reflective language, encouraging introspection.
• •Incorporate relatable phrases and slogans that resonate with the target audience.
• •Highlight the 'everyday reminders' aspect of the products in the copywriting.

Social Perception

A brand that inspires self-love, personal growth, and resilience, promoting mindfulness and authenticity.

Copy Examples

• •"Do Not Disturb"
• •"Normal People Scare Me"
• •"Overthinker Since Way Back"
• •I know what it feels like to struggle
• •Everyday reminders to prioritize oneself.