Brand Tone

Practical and Solution-Oriented, Health-Conscious and Eco-Friendly, Modern and Stylish, Approachable and User-Friendly

Brand Values

• •Sustainability
• •Health and Wellness
• •Convenience and Practicality
• •Quality and Durability
• •Innovation

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone, personality, core values, vocabulary (words to use/avoid), and grammatical style. This guide should be the go-to resource for anyone creating content for the brand.
• •Understand Your Audience Deeply: Tailor the tone to resonate with the target audience's preferences, language, and values. Conduct research to understand who they are and how they communicate.
• •Be Consistent Across All Channels: Ensure the brand voice is uniform across the website, social media, email marketing, advertising, and customer service interactions. While the specific message might adapt to the channel, the underlying tone should remain recognizable.
• •Train Your Team: Educate everyone involved in content creation or customer communication about the brand's tone and voice. Provide examples and ongoing feedback to ensure alignment.
• •Review and Refine Regularly: Periodically review existing content and analyze its performance. Be open to refining the brand tone as the brand evolves or as you gain new insights about your audience, but ensure changes are deliberate and well-communicated.

Social Perception

Due to the limited distinct online presence found for "Go Gourde" (gogourde.com) separate from other uses of the word "gourde" or other brands, a clear social perception specifically for this brand is difficult to ascertain from the search results. However, the general perception of collapsible water bottles is positive, valued for their convenience and eco-friendliness, particularly among travelers and outdoor enthusiasts. The brand has an opportunity to build its specific social perception by increasing its online visibility and engagement.

Copy Examples

• •Headline: Stay Hydrated, Anywhere. Go Gourde: Your collapsible companion for a healthier planet and a healthier you. Body: Tired of bulky water bottles? The Go Gourde collapses to fit your life, not the other way around. Made from durable, food-grade silicone, it’s your leak-proof, eco-friendly way to quench your thirst on the go. Sip smarter, live lighter.
• •Social Media Post: Adventure-ready hydration that treads lightly on the Earth. 🌍 Our Go Gourde is designed for your busiest days and wildest escapes. Fold it, pack it, love it. #GoGourde #SustainableSipping #CollapsibleBottle #HydrateSmart
• •Product Description Snippet: Experience the freedom of flexible hydration. The Go Gourde isn’t just a water bottle; it’s a statement. A commitment to convenience, style, and a plastic-free future. Leak-proof, easy to clean, and always ready for your next refill.
• •Email Subject Line: Unlock Space in Your Bag & Make an Impact with Go Gourde! Email Body Snippet: Imagine a water bottle that’s there when you need it and practically disappears when you don’t. That’s the magic of Go Gourde. Join the movement towards sustainable hydration without sacrificing an inch of convenience.
• •Ad Copy: Drink Up. Fold Down. Do Good. The Go Gourde makes sustainable living effortless. Perfect for the minimalist, the traveler, the eco-warrior in you. Get yours today and take a step towards a less cluttered life and a cleaner planet.