Brand Tone

empowering, inclusive, friendly, and supportive

Brand Values

• •Size Inclusivity
• •Empowerment & Confidence
• •Sustainability
• •Accessibility
• •Community

Best Practices

• •Always use inclusive and positive language: Avoid terms that could be perceived as negative or exclusionary. Focus on celebrating curves and empowering women.
• •Maintain a friendly and approachable voice: Sound like a supportive friend offering fashion advice and solutions, rather than a formal corporation.
• •Highlight the problem-solving aspect: Emphasize how the brand makes it easier for curvy women to find fashionable clothing for special occasions.
• •Showcase real customers and diverse models: Reinforce the message of inclusivity by featuring women who reflect the target audience.
• •Be consistent across all platforms: Ensure the tone and messaging are aligned on the website, social media, email communications, and any other customer touchpoints.

Social Perception

Ahead of Your Curves is perceived as a much-needed and positive force in the Australian fashion landscape. Customers and commentators recognize the brand for addressing a significant gap in the market and for its commitment to size inclusivity and body positivity. They are seen as a go-to resource for plus-size women seeking stylish outfits for various occasions, particularly weddings and cocktail parties.

Copy Examples

• •Stop searching, start dazzling! ✨ Rent your dream designer dress (sizes 14-24) from Ahead of Your Curves and own the spotlight at your next event. #CurvyConfidence #DesignerRentalsAU
• •Tired of 'nothing to wear'? We get it. Ahead of Your Curves offers stunning, on-trend designer dresses for every occasion, made to celebrate your gorgeous curves. Rent, rock it, return – it's that simple! #PlusSizeFashionAustralia #DressHirePerfection
• •Fashion should be fun, for EVERY body! Discover a world of designer styles that fit and flatter at Ahead of Your Curves. Your perfect outfit is just a click away. #InclusiveStyle #AheadOfYourCurves
• •Be the best-dressed guest without breaking the bank (or the planet!). Rent beautiful, sustainable designer fashion in sizes 14-24 from Ahead of Your Curves. Look amazing, feel amazing. #SustainableFashion #PlusSizeRental
• •That 'wow' moment? It's waiting for you at Ahead of Your Curves. We've curated the best designer dresses so you can celebrate your curves in style. Find your perfect fit today! #CelebrateCurves #AOYCstyle