Brand Tone

Professional & Reliable, Customer-Oriented & Friendly, Efficient & Modern, Passionate & Skilled (for the Studio)

Brand Values

• •Quality
• •Customer Satisfaction & Service
• •Competitive Pricing
• •Reliability & Trust
• •Expertise & Professionalism
• •Community/Welcoming Atmosphere (for the Studio)

Best Practices

• •Prioritize Clarity and Professionalism: Ensure all copy is well-written, free of errors, and clearly communicates product benefits, service details, and company values. Use language that reflects expertise without being overly technical for private customers.
• •Emphasize Quality and Reliability: Consistently highlight the high quality of products sold and the reliability of services offered. Use phrases like "premium quality," "built to last," "trusted by professionals," and "dependable service."
• •Maintain a Customer-Centric Voice: Address the customer directly and focus on their needs and how Friscohaar can meet them. Use welcoming and helpful language (e.g., "We're here to help," "Your satisfaction is our priority"). This aligns with their "first-class customer service" value.
• •Be Authentic and Passionate (especially for Studio): Let the genuine enthusiasm for barbering and hair care shine through, particularly in content related to Friscohaar Studio. Words like "passion," "love for the craft," and "dedication" can be effective.
• •Ensure Consistency Across Platforms: Whether it's the website, Instagram, TikTok, or email, the tone should remain consistent. While the style might adapt slightly to the platform (e.g., more visual on Instagram/TikTok), the core message of quality, reliability, and customer focus should be unwavering. Regularly review content to ensure it aligns with the established brand voice.

Social Perception

Highly Positive for the Online Store, Positive & Skilled for the Studio, Responsive

Copy Examples

• •Website Banner (Store): "Your Craft Deserves the Best. Shop Professional Barber Supplies at Friscohaar – Quality Tools, Expert Advice, Fast Delivery."
• •Instagram Post (Store - New Product): "✨ Level up your fade game! Introducing the [New Product Name] at Friscohaar.dk. Engineered for precision, built to last. Order yours today for swift delivery and the quality you trust. #Friscohaar #BarberTools #NewGear #ProfessionalGrooming"
• •Facebook/Instagram Ad (Studio): "Experience the Friscohaar Studio difference. Our passionate barbers combine years of expertise with a love for the craft to give you the perfect cut, every time. Book your appointment for a warm welcome and a style that’s uniquely you. 📍 Tordenskjoldsgade 6, Aarhus. #FriscohaarStudio #AarhusBarber #ExpertCuts #PersonalStyle"
• •Product Description Snippet (Store): "At Friscohaar, we believe in quality that speaks for itself. This [Product Type, e.g., clipper] is selected for its superior performance and durability, ensuring you get the best results whether you're a seasoned professional or styling at home. Trust Friscohaar for tools that work as hard as you do."
• •Email Newsletter Subject (Store/Studio): "Friscohaar News: Fresh Cuts, Top Tools & Exclusive Offers Just For You!"