Brand Tone

Artistic, Personal, and Sophisticated

Brand Values

• •Craftsmanship & Quality
• •Artistic Integrity & Authenticity
• •Connection to Nature
• •Timelessness & Legacy

Best Practices

• •Lead with the Story: Every piece has a story, whether it's the inspiration, the animal's character, or a detail from the creation process. Storytelling should be at the heart of the copy, as it creates an emotional connection beyond the physical product.
• •Use a Sophisticated and Evocative Vocabulary: Employ words that reflect the quality and artistic nature of the work. Terms like "enduring," "legacy," "timeless," "patina," "craftsmanship," and "vision" reinforce the brand's values. Use sensory language to describe the feel and presence of the bronze.
• •Maintain the Artist's Voice: Write as the artist. Use "I" and "my" when discussing the process and inspiration, even on product pages. This maintains the personal connection and authenticity that sets the brand apart.
• •Emphasize Investment over Price: The sculptures are high-value items. The copy should frame the purchase as an investment in art, an heirloom, or a piece of a legacy, justifying the price through quality, uniqueness, and artistic merit.
• •Pair Words with High-Quality Visuals: The copy should always complement professional, high-resolution imagery. Text can draw attention to details in the photos, such as the texture of the patina or the expression of the sculpture, creating a richer, more engaging online experience.

Social Perception

The brand is perceived as exclusive and high-quality, functioning as a luxury artisan brand where value is intrinsically tied to the creator's skill and story, aiming to sell an aspirational vision.

Copy Examples

• •The final moment, captured forever. After weeks in the studio, the 'Stretching Elephant' is complete. From initial sketch to the final bronze pour, every step is a journey. This piece is about finding grace in a moment of quiet strength. See the process and the final form. Now available in the gallery and online. #AllanHagner #BronzeSculpture #ArtProcess #TimelessArt #DanishDesign
• •A study in motion and tranquility. The 'Leaping Hare' captures the dynamic energy of nature in the enduring medium of bronze. Each detail, from the powerful hind legs to the delicate ears, is sculpted with a passion for the wild. An investment in artistry, this piece brings a timeless elegance to any collection. Materials: Cast Bronze with a classic patina. Dimensions: 30cm x 15cm x 20cm.
• •Allan Hagner's work is a dialogue between the artist and the natural world. His bronze sculptures are not mere representations; they are character studies of animals and figures, imbued with life and emotion. Working from his gallery in Denmark, Hagner uses ancient techniques to create modern heirlooms, each piece a testament to the enduring power of craftsmanship.
• •From the workshop: A new vision in bronze.
• •Art that endures. Allan Hagner's bronze sculptures unite classic craftsmanship with a contemporary vision. Inspired by the quiet power of the natural world, each piece is a unique investment in fine art. Discover the collection and bring a story into your home. [Shop Now]