Tono de Marca

Approachable, knowledgeable, and community-focused. The language is direct, clear, and unpretentious, resembling a conversation between tech-savvy peers. It conveys passion and enthusiasm, positioning the brand as a fellow hobbyist who understands customer needs, while remaining confident in technical expertise yet friendly and accessible.

Valores de Marca

• •Problem-Solving and Innovation
• •Community Engagement
• •Quality and Functionality
• •Authenticity

Mejores Prácticas

• •Speak from a "We/I" Perspective: Use personal pronouns to maintain the authentic, small-business feel. Phrases like "We designed this because..." or "I wanted to create..." reinforce the brand's origin story.
• •Focus on Functional Benefits: Clearly explain how the product solves a specific problem. Instead of just "durable case," use "a case engineered to protect from scratches and impacts during your daily commute."
• •Use Community-Specific Language: Refer to the devices and communities by name (e.g., "Framework community," "your Analogue Pocket"). This shows a genuine understanding of the target audience.
• •Keep it Direct and Simple: Avoid corporate jargon and overly technical language. The tone should be knowledgeable but straightforward and easy to understand for someone already familiar with the core products.
• •Encourage and Showcase User Content: Actively ask customers to share photos of their setups and feature them. This validates your product and strengthens the community value, turning customers into brand advocates.

Percepción Social

The brand is perceived as a reliable and trusted specialist within its niche communities, a "go-to" source for high-quality, thoughtfully designed accessories not available from mainstream manufacturers. It's seen as a credible maker providing valuable service, authentic and customer-centric, fostering a loyal user base that appreciates its specialized products.

Ejemplos de Copy

• •Your Framework. Your Style. Meet our new ultralight shell for the Framework 13. Precision 3D-printed to protect your laptop without the bulk. Engineered for a perfect fit, because we’re as passionate about the details as you are. Upgrade your build today.
• •That feeling when your Analogue Pocket is safe and sound. Shoutout to our customers for sharing their setups! What games are you protecting? #AGuyWithAPrinter #AnaloguePocket #3DPrinting
• •Built by an Enthusiast, for Enthusiasts. We’re not a faceless corporation. We’re a guy with a printer who wanted better gear for our own devices. Every product we sell is designed, printed, and tested to meet the high standards of our community. That's our promise.
• •Dock, charge, and play without compromise. Tired of flimsy solutions for your Steam Deck? Our custom-designed cradle provides a stable, secure base so you can focus on your game. Get the simple, effective solution your setup deserves.
• •We Make the Parts the Big Guys Won't. From Framework shells to Pocket cases, we create high-quality, 3D-printed accessories that serve the needs of a passionate tech community. Join hundreds of satisfied users and get the gear you’ve been searching for.