Brand Tone

Aspirational & Evocative, Confident & Value-Oriented, Customer-Focused & Reassuring, Direct & Sales-Driven

Brand Values

• •Accessibility/Affordability
• •Quality
• •Customer Satisfaction
• •Experience
• •Trust

Best Practices

• •Emphasize the 'essence' and 'experience' the scents aim to capture.
• •Reiterate value for money by highlighting the 'best prices for the quality'.
• •Consistently use phrases that build trust, like 'Quality You Can Trust'.
• •Use aspirational and evocative language to connect scents with emotions and desired characteristics.
• •Strategically integrate customer testimonials throughout marketing materials, reinforcing quality and value.

Social Perception

Customers perceive the brand positively, valuing the product quality relative to the price, the fast shipping, and good customer service.

Copy Examples

• •BLISSFUL - Nearest Match To BOMBSHELL: Experience the youthful energy and radiant confidence.
• •ENDLESS - Nearest Match To STRONGER WITH YOU: Capture the essence of enduring love and modern masculinity.
• •VENTURE - Nearest Match To CREED AVENTUS: Embrace the daring magnetism and timeless allure of this iconic scent.
• •Couple Fragrance Deal: Share the experience and double the value with our exclusive fragrance pairings.
• •Quality You Can Trust, Delivered With Care! Discover premium fragrances at unbeatable prices.