Brand Tone

Passionate, Motivational, Community-Oriented, Functional, Performance-Aware, Approachable, Authentic

Brand Values

• •Passion
• •Endurance
• •Quality & Functionality
• •Community
• •Integrity & Ethics
• •Customer Focus & Innovation
• •Empowerment

Best Practices

• •Embrace "Led by Passion": Let this be the guiding principle. Every piece of copy should resonate with the energy, dedication, and love for an active life, particularly running.
• •Speak the Runner's Language: Use terminology and address pain points and joys that are relatable to the running community (e.g., "chafe-free," "PRs," "early morning miles," "pocket for gels"). This builds authenticity.
• •Foster Community in Your Words: Use inclusive language ("we," "us," "your tribe"). Encourage interaction, celebrate customer achievements, and position Aguante as a supportive partner in their fitness journey.
• •Balance Passion with Performance: While the overarching tone is passionate, don't forget to clearly communicate the functional benefits and quality of the products. Explain *how* the gear supports their passion (e.g., "Our moisture-wicking fabric keeps you cool, so your passion burns brighter, not you.").
• •Maintain Authenticity and Relatability: Draw from the founder's story and the genuine experiences of your customers. Share real stories and testimonials. Avoid overly corporate or generic fitness jargon. Keep it grounded and human.

Social Perception

Highly Regarded by Runners, Trusted for Quality, Community-Focused Brand, Value for Money (Implied), Indian Brand with Growing Recognition

Copy Examples

• •Headline: Beyond the Finish Line, There's Passion. Aguante. Body: Every stride tells a story. Your story of dedication, of pushing limits, of the sheer joy of the run. We're here to support every chapter. #LedByPassion #AguanteActive
• •Instagram Caption (with a picture of a local running group): Your miles, our community. Together, we find our aguante. Tag your running tribe that fuels your passion! #AguanteRunners #StrongerTogether
• •Product Description Snippet (for new running tights): Engineered for your endurance, designed for your passion. These aren't just tights; they're your second skin for every challenge the road throws your way. Feel the support, embrace the journey. #AguantePerformance #RunYourRace
• •Email Subject Line: Feel That Runner's High? We Do Too. Email Body Snippet: At Aguante, we get it. That unbeatable feeling after a run, the quiet roads at dawn, the shared smiles at the starting line. Our gear is crafted by runners, for runners, to make every run your best.
• •Facebook Ad Copy: Tired of gear that doesn't get your run? Aguante is built on passion, for the Indian running spirit. Discover activewear that works as hard as you do and feels amazing, mile after mile. Join the Aguante family. #AguanteIndia #RunningCommunity