Brand Tone

Aspirational & Trendy, Feminine & Chic, Approachable & Friendly, Direct & Sales-Oriented, Slightly Playful

Brand Values

• •Style & Fashion-Forwardness
• •Femininity & Empowerment (implied)
• •Quality (suggested by visual presentation)
• •Versatility
• •Customer Connection

Best Practices

• •Develop a Brand Voice Guide: Create a simple internal document outlining key tone characteristics (e.g., "aspirational but friendly," "chic and confident"), words to use, words to avoid, and target audience personas. This ensures anyone writing copy is on the same page.
• •Know Your Audience on Each Platform: While maintaining a core tone, adapt slightly to the nuances of each social media channel. For instance, TikTok can be more playful and informal than a more polished Instagram caption, but both should still feel like they're coming from "Aguamiel."
• •Prioritize Visual-Copy Cohesion: Ensure the tone of the copy matches the style and mood of the accompanying images or videos. An aspirational photo should have copy that enhances that feeling.
• •Use Consistent Language & Terminology: Employ a consistent set of keywords and phrases that reflect the brand's style (e.g., "chic," "effortless," "statement piece," "new arrivals"). Avoid jargon that your audience may not understand.
• •Review and Refine Regularly: Periodically review your website copy, social media posts, and ad campaigns to ensure the tone remains consistent and effective. Gather feedback (even informally from social media comments) to see how the tone is being received.

Social Perception

Positive & Engaged (among followers), Visually Appealing, Trendy & Desirable, Potentially Niche or Growing

Copy Examples

• •Instagram Post (New Dress Arrival - Aspirational & Chic): Steal the spotlight. ✨ Our new [Dress Name] midi dress combines effortless elegance with a touch of allure. Perfect for those moments that deserve to be remembered. Tap to shop your new obsession. #AguamielStyle #NewCollection #DressToImpress
• •TikTok Video Caption (Styling a Top 3 Ways - Trendy & Approachable): One top, three vibes! 💅 Watch how we take our [Top Name] from brunch-ready to date night chic. Which look is your fave? Let us know! 👇 #AguamielMVA #StyleHack #VersatileFashion #OOTDInspo
• •Facebook Ad (General Collection Promotion - Direct & Feminine): Discover your next favorite outfit with Aguamiel. 🌸 Explore our latest collection of chic dresses, versatile tops, and statement accessories designed to make you feel beautiful and confident. Shop now and refresh your wardrobe! 👉 [Link to Website]
• •Email Newsletter Subject Line (Sale Announcement - Aspirational & Sales-Oriented): Unlock Your Dream Wardrobe: The Aguamiel Sale Starts Now! ✨
• •Product Description Snippet (For a Versatile Blouse - Chic & Descriptive): Meet the [Blouse Name] – your wardrobe's new best friend. Crafted from a soft, flowing fabric, this piece offers endless styling possibilities. Dress it up with tailored trousers for the office, or pair it with your favorite denim for a relaxed weekend look. Effortlessly chic, undeniably you.