Brand Tone

Joyful, Evocative, Family-Oriented, Inclusive, Passionate, Creative, Fresh, Versatile, Proudly Colombian, Conscious

Brand Values

• •Family and Togetherness: Creating products that enhance shared family experiences.
• •Happiness and Joy: Associating the brand with positive emotions and memories.
• •Quality and Durability: Emphasizing 'Materiales y telas premium, cuidadosamente seleccionados para durar.'
• •Colombian Heritage and Craftsmanship: Pride in national origin and local talent ('Prendas creadas en Colombia con insumos y talento colombiano').
• •Environmental Responsibility: Using 'Telas Ecológicas' and eco-friendly supplies.
• •Customer Well-being: Providing UV protection for skin care.
• •Versatility and Style: Offering colorful, vibrant designs that can be mixed and matched.

Best Practices

• •Embrace Emotional Storytelling: Connect with the audience by evoking feelings of joy, nostalgia, and family togetherness. Use language that paints a picture of happy beach memories.
• •Highlight Core Values Consistently: Regularly weave in mentions of Colombian origin, eco-friendliness, family focus, and quality craftsmanship in product descriptions, social posts, and 'About Us' sections.
• •Use Vibrant and Positive Language: Reflect the colorful and joyful nature of the designs with equally vivid and optimistic adjectives and verbs. Words like 'vibrant,' 'joyful,' 'magical,' 'fresh,' and 'passion' should be recurrent.
• •Maintain a Family-Inclusive Voice: Ensure the language appeals to all family members or those purchasing for a family. Keep it warm, welcoming, and relatable.
• •Be Authentically Colombian: Let the pride in Colombian heritage shine through naturally. This can be through subtle mentions of inspiration, local talent, or cultural connections where appropriate.

Social Perception

Aims to be perceived as a high-quality, family-friendly, and joyful Colombian swimwear option that is also environmentally conscious.

Copy Examples

• •Headline: Dive into Happiness. ✨ Body: Our family swimwear is made for sunny smiles and unforgettable beach days. Crafted with love in Colombia, for your family's brightest moments. #AguaMariaSwim #FamilyAdventures #ColombianMade
• •Headline: Memories Woven in Every Stitch. Body: From playful prints to vibrant colors, AguaMaría designs are inspired by the joy of the sea. Eco-friendly fabrics and UV protection, because we care about your family and our planet. Discover your next favorite swimsuit!
• •Headline: Mix, Match, and Make a Splash! ☀️ Body: Coordinate your crew in style! Our versatile swimwear lets every family member express their unique vibe while sharing the fun. Proudly Colombian, designed for comfort and joy.
• •Headline: The Heart of Colombia, For Your Sunny Escapes. Body: AguaMaría brings you the freshness and vibrancy of Colombian design, combined with premium, eco-conscious materials. Feel the passion in every piece.
• •Headline: Beyond Swimwear, It's a Feeling. Body: Those magical beach moments that stay in your heart? We create for them. Experience the comfort, quality, and joyful spirit of AguaMaría. #SunAndSea #HappyMemories