Brand Tone

aspirational, sophisticated, and sensual. It blends the natural beauty of its Brazilian roots with a sense of international luxury and refinement. The language used in captions and web copy is evocative and often poetic, aiming to sell not just a product, but a feeling and a lifestyle. It speaks to a customer who is confident, well-traveled, and appreciative of quality and design. The tone avoids being overly casual; it maintains a level of elegance while still feeling connected to the relaxed nature of beach life.

Brand Values

• •Unquestionable Quality
• •Authentic Brazilian Identity
• •Celebration of Natural Radiance
• •Sophistication and Comfort
• •Lifestyle Expansion

Best Practices

• •Lead with Evocative Language: Use sensory and aspirational words. Phrases like "sun-drenched," "effortless elegance," "vibrant energy," and "unforgettable moments" align with the brand's sophisticated and sensual tone.
• •Anchor in Brazilian Heritage: Regularly reference the brand's source of inspiration. Mentioning Brazilian flora, fauna, culture, and landscapes reinforces authenticity and differentiates the brand from competitors.
• •Emphasize Quality and Craftsmanship: Use terms like "handcrafted," "signature fabrics," "meticulous detail," and "unquestionable quality" to justify the premium price point and build trust in the product's value.
• •Sell a Lifestyle, Not Just a Product: Frame the copy around experiences. The swimsuit isn't just for swimming; it's for "unforgettable" travel, "glamorous" parties, and "tranquil" moments of relaxation.
• •Uphold the "Wear Your Light" Mantra: Ensure the underlying message is always one of empowerment and celebrating the wearer's inner confidence and glow. This core concept should subtly influence all communications.

Social Perception

Agua de Coco is perceived as a premium, high-fashion swimwear label. It is often featured in high-end fashion publications like Elle, Marie Claire, and Sports Illustrated. The association with supermodels and its presence at major fashion weeks solidifies its status as a luxury brand. Customers and fashion critics see it as a label that radiates the "color, energy and sex appeal" of Brazil. It is known for its chic designs, luxurious fabrics, and its ability to make a statement. The brand is for a discerning customer who seeks sophisticated, high-quality beachwear that is both functional and fashionable.

Copy Examples

• •Introducing the Bahia Collection. Where the rhythm of the ocean meets the poetry of the rainforest. Each piece is a love letter to the wild heart of Brazil, designed to move with you from sun-drenched days to unforgettable nights. Discover the collection and wear your light. #AguaDeCoco #WearYourLight #BrazilianLuxury #NewCollection
• •Embrace the art of elegance with the Mariana One-Piece. A masterful design of clean lines and subtle, handcrafted details that celebrate your silhouette. Crafted from our signature sculpting fabric for unparalleled comfort and support, this is more than a swimsuit —it's a statement of sophisticated confidence. Perfect for a tranquil poolside afternoon or a glamorous yacht excursion.
• •The sun may set, but your glow lasts forever. Our silk caftans are the essence of effortless elegance, taking you from beachside bliss to evening enchantment without missing a beat. Live the moments you'll always remember. Shop our resort wear edit now.
• •It began in 1985 with a dream in Fortaleza, Brazil. A vision to create swimwear that felt as luxurious as it looked. Today, the spirit of Brazil —its vibrant colors, its rich textures, its effortless energy —is woven into every thread. We don't just make swimwear; we craft wearable art that celebrates your inner light. Welcome to Agua de Coco.
• •Capture the essence of an endless summer. For a limited time, select pieces from our curated collections are available with an exclusive offer. Find the designs that speak to your soul and prepare for your next escape in iconic style. Your journey into the light awaits.