Brand Tone

Vibrant & Energetic, Authentic & Culturally Proud, Approachable & Friendly, Health-Conscious & Transparent, Modern & Innovative

Brand Values

• •Authenticity
• •Quality Ingredients
• •Health & Wellness
• •Cultural Celebration
• •Joy & Vibrancy
• •Sustainability (emerging)
• •Community

Best Practices

• •Embrace Spanglish (Authentically): Weave in Spanish words and phrases naturally where appropriate to reinforce cultural roots (e.g., "familia," "fiesta," "sabor"). Ensure it feels genuine and not forced.
• •Focus on Sensory Language: Use vivid adjectives to describe the taste, aroma, and feeling of drinking Agua Bonita (e.g., "juicy," "zesty," "crisp," "sun-drenched," "thirst-quenching").
• •Maintain Positivity and Energy: Keep the language upbeat, optimistic, and celebratory. Use exclamation points judiciously to convey enthusiasm.
• •Highlight "Real" and "No Junk": Consistently emphasize the use of real fruit, the absence of artificial ingredients, and the "better-for-you" aspects in a clear, straightforward manner.
• •Tell the Story: Infuse copy with elements of the brand's heritage, the founder's inspiration, and the cultural significance of aguas frescas to build connection and emotional resonance.

Social Perception

Agua Bonita is generally perceived as a refreshing and authentic brand that offers a healthier, modern take on a beloved traditional drink. Customers appreciate the commitment to real ingredients and the vibrant, culturally rich branding. The female-founder story and the connection to Mexican heritage resonate positively, adding depth and relatability to the brand. It's seen as a premium, yet accessible, option in the growing market for functional and health-conscious beverages. The brand is often associated with words like "fresh," "flavorful," "natural," "cultural," and "innovative."

Copy Examples

• •Headline: Sip the Fiesta! Real Fruit, Real Flavor, Zero Junk. Body: ✨ Taste the tradition, remixed! Agua Bonita brings you the authentic taste of aguas frescas, crafted with vibrant, upcycled fruit and nothing artificial. Your tastebuds (and your body) will thank you. #DrinkAguaBonita #RealFruitRevolution
• •Headline: From Our Familia to Yours: The True Taste of Mexico. Body: 🇲🇽 Inspired by generations of flavor, Agua Bonita is more than a drink – it's a celebration in a can. Enjoy the refreshing burst of [Flavor Name] and connect with a taste of heritage. #AguasFrescas #MexicanHeritage #FlavorJourney
• •Headline: Ditch the Dull. Drink Vibrant. Body: ☀️ Brighten your day the Agua Bonita way! Packed with juicy, sun-ripened fruit and a splash of pure joy. Who knew something so delicious could be so good for you? #VibrantSips #HealthyHydration #NoArtificialAnything
• •Headline: Real Fruit Power-Up! Body: 💪 Need a delicious pick-me-up? Agua Bonita’s [Flavor Name] is bursting with natural energy and refreshing taste. Perfect for post-workout, midday slumps, or just because. #NaturallyEnergizing #UpcycledGoodness #DrinkReal
• •Headline: Taste the Sunshine. Love the Goodness. Body: 🍉🍑🍍 At Agua Bonita, we’re all about real fruit and authentic joy. Every can is a burst of flavor, lovingly made to share the vibrant spirit of Mexico. What's your favorite way to enjoy? #AguaBonitaLove #ShareTheFlavor #SimplyDelicious