Brand Tone

Promotional, Value-Oriented, Solution-Oriented, Benefit-Driven, Reassuring, Trust-Building, Enthusiastic, Aspirational, Direct, and Clear

Brand Values

• •Customer Satisfaction
• •Quality and Utility
• •Trust and Security
• •Value for Money/Cost-Benefit
• •Innovation

Best Practices

• •Emphasize Solutions and Benefits: Consistently focus copy on how products solve a customer's problem or improve their life, rather than just listing features. (e.g., "Transforme seu cabelo em Minutos!").
• •Maintain a Positive and Enthusiastic Voice: Use upbeat language and express confidence in the products and the value offered to the customer. (e.g., "sua autoestima lá em cima!").
• •Clearly Highlight Value Propositions: Always make promotions, discounts (like PIX offers), free shipping, and installment plans prominent in relevant copy to reinforce the value-oriented aspect.
• •Reiterate Trust and Security: Weave in messages about secure shopping, guaranteed delivery, and accessible customer support (like WhatsApp) to build and maintain customer confidence. (e.g., "nossa loja é 100% segura").
• •Use Clear and Direct Calls to Action: Employ straightforward and encouraging language for CTAs to guide the user and maintain a sense of ease and simplicity. (e.g., "Compre Agora," "Ver todos").

Social Perception

The perception would largely be shaped by individual customer experiences with their product quality, delivery times, and customer service via WhatsApp. The store attempts to build a perception of trustworthiness and value through its website copy.

Copy Examples

• •Store M7: Your Everyday Made Easier & Brighter! ✨ Discover amazing deals, free shipping, and products that bring innovation and joy to your life. Shop securely today!
• •Tired of countertop chaos? Reclaim your kitchen with our [Product Name]! ✨ Smart organization, effortless style. Get yours now with 10% OFF on PIX + Free Shipping! Make life simpler.
• •🎁 A Gift For You Inside? Plus, Don't Miss Our Weekly Top Deals!
• •Your satisfaction is our mission! ✅ At Store M7, we're committed to quality products and humanized support every step of the way. Have a question? DM us or chat on WhatsApp!
• •Radiate confidence from the inside out! 💖 Explore our Beauty & Personal Care collection, curated with innovative products to elevate your routine. Because you deserve to feel amazing, every day.