Brand Tone

professional, knowledgeable, and customer-centric

Brand Values

• •Quality and Excellence
• •Specialization and Expertise
• •Customer Satisfaction and Trust
• •Accessibility and Affordability
• •Global Reach and Local Service

Best Practices

• •Maintain a Professional and Expert Voice: All copy should be well-written, accurate, and reflect a deep understanding of horticulture and the specific seed varieties offered. Avoid overly casual language or slang.
• •Focus on Quality and Performance: Use testimonials and data (like germination rates) to support claims of quality. Highlight the research and development process to build credibility.
• •Be Customer-Centric in Communication: Address the needs and questions of different customer segments (home gardeners, commercial growers). Ensure that customer service interactions are helpful and professional.
• •Emphasize the Niche: Consistently reinforce the brand's position as a specialist in Asian vegetable seeds. This is a key differentiator and a primary reason customers choose AgroHaitai.
• •Show, Don't Just Tell, Generosity: Continue practices like including free seed samples and offering value in pricing and quantity. Mentioning these benefits subtly in marketing materials can reinforce the positive perception customers have of the brand.

Social Perception

Highly positive; perceived as reliable, trustworthy, generous, fairly priced, and an authoritative source for niche Asian vegetable seeds.

Copy Examples

• •From Our Research Farm to Your Garden: The Authentic Taste of Asia.
• •Our F1 Hybrid Bitter Gourd seeds are the result of extensive trials to ensure high yield and superior disease resistance. Perfect for both commercial growers and dedicated home gardeners seeking exceptional quality.
• •For over two decades, AgroHaitai has been the trusted source for premium Asian vegetable seeds. We are a team of passionate horticultural experts dedicated to providing growers and gardeners with seeds that promise a bountiful and authentic harvest.
• •New for 2025: Discover 15+ New & Exclusive Vegetable Varieties.
• •Explore our 2025 catalog and find the perfect varieties for your garden's needs.